
"I´m blending still life, fashion and beauty".
If you are asking for the most significant expression of a colorful, romantic and artificial realism– within the Scandinavian pop culture, Klara G is the answer. A blend of photographic realism throughout truly pop manners which splashes with its plastic color-o-rama.
When 10-year old Klara won a Konica POP camera in a photo contest she began taking pictures of things around the house. Her younger brother was also a favorite model. Klara’s father worked as a photographer and has been a great source of inspiration, so she grew up in an environment where photography was very present.
Klara has developed experience enough to become a top-solicited photographer in town. Actually she is represented by Britta Martin one of the photo-agencies pioneer in Sweden. Klara is great with people, she is great with beauty, she is great with still life and she is also a great company for a good hang-out over the Stockholm nightlife. We meet her in her studio. The place is known as Stationen and holds few different freelance photographers. It´s a beautiful photo-studio located by the trendy area of SoFo in Södermalm, the southern island of Stockholm. There we got the chance to talk a bit more with her.
Could you let me know a bit from your background.
I´ve been working as a freelance photographer for the last eight years. I have been working with many of Sweden´s biggest brands.
I spent 3 years in a photography school in the southern part of Sweden (Gamleby School of Photography). After I finished I started off as a portrait photographer at the Swedish Royal Dramatic Theatre in Stockholm (Dramaten). I don't know if I have a special sweetest moment, I´m always truly amused by my shootings and I find almost every shooting just as special and amusing, I get most of my clients because of my quirky manner.
You work within commercials and also fashion-editorial side. How could you describe that from different positive and negative aspects.
I´m blending still life, fashion and beauty. My commercial side is mainly based on still life photography, if there´s any human elements they´re probably just a leg or an arm holding something. That´s the main thing of the picture. My editorial side is both still life and model photography, the reason I almost only shoot people when its editorial is because Im´ only amused by model photography when it implies artistic freedom and so far I havent´ really experienced that on the commercial side. I´m waiting for it, but I do a lot of commercial beauty commissions. I really like the mix of motifs in my pictures, that I'm doing both high-fashion accessories, everyday objects or beauty models, I wouldn't wanna concentrate on just one thing. Sometimes clients get confused by the fact that Im´ doing all of it, but the clients that has followed me think I have a clear red thread through my work. Im´ always stylizing my images whether its people or shoes or spoons that I shoot. For me it isn´t a big difference if is a leg or a spoon.
What is your opinion about the communication and editorial landscape in Sweden/Scandinavia? And how you could compare that pulse within Stockholm itself.
I have a feeling that something is missing in the editorial world of Stockholm, for example Im´ missing a magazine with the perfect blend of art and fashion with a good eye for still life, with humor, overall I think its a little strange that we don´t see that much humor in our magazines. The only reason I see is that Stockholm is too small to be able to contain everything.
What do you like about Stockholm and what don´t?
I like the water, it surrounds you wherever you are in the city. The light is magic. I don´t like that it´s cold here fifty percent of the year, but its magic when spring arrives, everyone starts to smile again and lower their shoulders and starts to say hello to each other again.
Which other cities are you feeling inspired for?
I just got back from Cape Town and I´m already planning my trip back there, maybe that city will be my solution out of Stockholm´s cold climate during the winter
Focused just in photography aspects. Is any place in particular you think now is at forefront of the worldwide panorama.
My head.
Still talking about photography. Which are your most valorous influences. Works you can tell us.
I don´t really watch other photographers that much, or art, I´m more inspired by film and music. For example I´m watching David Lynch a lot and listen to a lot of old music, 80ies inspires me most and old vocal jazz. Nina Simone and Chet Baker is my greatest sources of inspiration.
Besides commercial and editorial I know you have started other artistic projects such us stop motion and stuff related to music.
I´ve always been curious of making moving images, I don´t think that´s unusual for a photographer, it´s all about telling stories. I was asked to do an advertising stop motion film for a Swedish online casino. The result was so good that we immediately started to think of new clients to do next thing for. We got the assignment to do a music video which is not out yet.
Text: Victor Moreno