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David Quiles Guilló

The 8 years have past since ROJO® magazine was born in Barcelona and it was featured on the past issue of SHIFT. During those years it has extremely grown up not only as a magazine but also as all sorts of media and events such as DVD, artist books, exhibitions, lectures, online-shops that explore worldwide for artists and creators to be participated. Founder and CEO David Quiles Guilló has been working since 2001 for new ways of ROJO® to keep in line with the times

Could you introduce yourself?

I am David Quiles Guilló, born in Elx (Spain) in 1973. Married to Graziela, proud dad of Olivia and just born Martina. I founded ROJO® in 2001 which I CEO since then.

Since ROJO® was born, in March 2001, I have teamed up with an international emotional working structure of more than 40 associated directors and more than 800 art contributors, a distribution network in 37 countries, edited 34 issues of the ROJO®magazine, produced 2 issues of the RUGA®magazine DVD, edited 37 monographic artist books, produced 93 art exhibitions, promoted more than 600 events worldwide as well as created different formats and special events to explore different medias in order for artists to join and enjoy.

I have given lectures about creative networks and processes in Instituto Cervantes - New York City (USA), International Art Fair ARCO - Madrid (Spain), Hangaram Design Museum in Seoul (Korea), Elisava School for Arts Barcelona (Spain), University of Cuenca (Ecuador), CESC Copacabana - Rio de Janeiro (Brazil), European Cultural Foundation in Rotterdam (Netherlands), University of Malaga (Spain), Colophon at Casino Luxembourg (Luxembourg), Instituto Europeo Di Design - Madrid (Spain) and Instituto Cervantes - Casablanca (Morocco).

Based in Barcelona (Spain), I am now on the move to settled my new home in Sao Paulo (Brazil), and I am now travelling back and forth to live in eternal spring-summer seasons.

What is your role in ROJO®?

I do all kinds of stuff, but mostly, I do the creative direction and curatorship of all ROJO® contents, projects and expos. I am also in charge of taking care of new projects.

ROJO® presents Dynamic Equilibrium, a site-specific installation as part of Milan Design Week, in Zona Tortona. Artist: Anna Taratiel aka Ovni. Art direction: Lorenzo Gatti.

ROJO® owns and assists galleries worldwide. What is the major feature about the gallery network?

The idea behind it is to make many galleries in different cities/countries/continents that already have a similar vision on new art to work together in order to join forces and make a stronger worlwide stand into showing the art they enjoy.

ROJO®artspace Sao Paulo

You are based in Sao Paulo. What is the feature about ROJO® Sao Paulo?

ROJO® is based in Barcelona, but we have two creative centers, Milano, and Sao Paulo, from where we generate and develop new ideas and projects. Also the curatorial part for all projects is being done from Sao Paulo as the creative energy now here is very strong.

Eltono Invertidos

What do you think about creative scene/culture in Sao Paulo?

It is a huge city (more than 11 million people) with a great scene... Brazilians are very creative, and have always been very unique when developing their very own culture (tropicalia, for example). Sao Paulo is now overflowing with people from other countries, and the mix is generating a great scene.

For the moment is just begining... it reminds me of Barcelona in 1999-2003 when everyone wanted to move there, and there were so many interesting things it was impossible to be able to attend them all. The energy that flows now in Sao Paulo is very similar to the one in Barcelona at that time.

The Sao Paulo scene is now growing, but still far away from reaching its peak. So many things are to happen, and so many projects to start... it is going to be a great decade here... I sense it.

Could you share some of your favorite places in Sao Paulo?

I love to eat at Ritz (in Itaim and in Jardins) and Spot (near paulista avenue). You can also find me at Pita/kebab in Pinheiros, which is near our gallery, POP. Ibirapuera park in the weekdays is just a great place to meet, to have a fresh ruit juice or to do some sport. I also like Praça Buenos Aires, in Higienopolis, a great island of green in the middle of so much concrete. The Unibanco cinemas are great to catch a non-comercial film. Vegas is a great club for dancing and meeting fun people.

I also enjoy getting out of Sao Paulo from time to time, and hitting the Sao Paulo coast for a jump into the sea at Barra do Sahy beach, or if enjoying the coast ride, reaching to Itamambuca beach.

What do you think about Japanese culture?

I am very interested on Japanese culture. I like the mix of new with tradition, and the great respect one shows the other. Sao Paulo hosts the biggest colony of Japanese outside Japan, and in a way it is mixed with the local culture. In Sao Paulo you can find the best Japanese food in Liberdade Neighboorhood (little Japan) and many ancient traditions that may be even long forgoten in Japan.

Thank you for the posters for free giveaways to SHIFT readers! Could you explain about the poster set?

Limited edition poster collection. 10 original unreleased artworks by 10 of the most talented artists worldwide: MWM, Bruno 9li, Neasden Control Centre, Evgeny Kiselev, Catalina Estrada, Dalek, Sergei Sviatchenko, Wagner Pinto, Alexander Egger, Veljko Onjin.

Size 55cm x 150cm, this set of ten incredible posters come rolled and placed carefullly into a cardboard tube, to save them from any kind of bad weather or the regular lousy mailmen. It is 10 pieces of art for you to enjoy and hang in your walls.

Celebrating its 8th anniversary, what would you like to do for the next stage of ROJO®?

The ROJO® team is now working on an event with many hosting cities, that resembles an art biennale, but that shows the proceses and the results in all medias, from visual arts, video art, sound art and many mixes in between all these. A huge fun creative party, to be enjoyed and also to be part of.
If we are lucky enough to find the necessary support, and to be able to create it, this should be our 10th anniversary project.

What's your upcoming plan/project?

We are now working in a ROJO® application for iphone, which will soon be released and will make ROJO® issues available to many more people for a very affordable price. We are also working in the next batch of books by MOMO, Sergio Mora, Mark Jenkins and Wagner Pinto to be ready in July 1st.
You can buy them online as well as the rest of the ROJO® publications at www.rojo-shop.com.

ROJO® global headquarters
Address: Carrer Girona 61. Local 2. 08009 Barcelona, Spain
Tel: +34 934 673 598
http://www.rojo-magazine.com

Text: Mariko Takei

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