What is Zune? You ever heard of something about it among readers? It is a Microsoft's portable media player originally released in November, 2006. To be honest with you, I rather see iPhone more frequently than Zune while I take the subway in NYC. Regrettably, they are on sale currently only in US besides it seems like taking more time to have a high popularity even here. However I am pretty looking forward to this party to see what Microsoft launches something to drive Apple into a corner somehow or other. And what their competitions bring to consumers and others.
Microsoft threw their new Zune players 'Zune Originals' releasing party at Skylight, New York on November 13th. Featuring 4GB/8GB flash memories, 1.8 inches screen, colors in pink/green/black/red. Collaborating 18 artists/illustrators all around the world as follows. Catalina Estrada, Chisato Shinya, Colletivo, Darvin Roca Vida, Iosefatu Sua, Kenzo Minami, Klaus Haapaniemi, Laurent Fetis, Mike Perry, Nobumasa Takahashi, Parskid, Phunk Studio, Pierre Marie, Ramiro Torres, Sam Flores, Skwak, Steve Wilson, Tado.
I was fortunate to join the party with one of the aritsts, Chisato Shinya a.k.a. Kinpro. She told me that she had been offered by a director unexpectedly a couple months ago and she had no idea how it was going to be at all. We visited the venue before seven because we just couldn't help it with a mixture of excitement and anxiety. But guys at door told us to come back later and gave us to steady down at starbucks.
A venue, Skylight, is located in a part of downtown, west side of SOHO, the end of China town. A big white rectangular cubic and all. All 27 original artworks are framed and hung on extensive surrounding walls splendidly. You can also actually see their engraved works on the back of the device in a show case in front of each artworks. Bartenders serve drinks in the middle of the hall. Nobuhiro Takahashi goes up about his live-paint performance on a big canvas, then it is up for a silent auction. DJ booth is at the side of him, and the wall opposite to it, there is a crowd noticeable. You can order a customized just released Zune for free here with your selection of design from 27 original works and colour.
"It brings individuality to the device by customizing like certain shoe company does", the promotion company explains.
An artist, Nobumasa Takahashi, who doesn't stick one particular style told me candidly "I always think of viewers while I paint with much feeling whether or not they observe what I am trying. A kind of adept management." Viewers will be endusers this time.
It is easy for everybody at Skylight tonight to understand that artists were absolutely not restricted in order to express their inspiration using their canvas. A fact that they didn't know how their works would be used until very last moment must have also helped to spread their imagination and to display their talent and all. It literally reflects a multiplicity of artworks.
Like some other industries, consumers may stress on this customizing as well as cost performance, SPEC, interface design, and compatibility. You could meet colorful earphones not only white one in other words. Just like as they say, "You make it you!"
Text and photos: Yoshitaka Futakawa