GARRETT CHOW “NIKE WINDRUNNER”

HAPPENINGText: Ania Markham

Last year I interviewed Garrett Chow who was a member of the street art crew, London Police, who have since disbanded. Garrett is now establishing himself as a stand-alone artist (he already has a successful career in graphic design) and the recent Nike Windrunner apparel re-launch at 90sqm was a perfect opportunity to see his latest work. The event celebrated a new take on the Windrunner apparel line with intriguingly re-worked jackets featuring splits.

Garrett became involved with the new Windrunner having recently created lots of paintings for Nike in Cyprus. Someone had mentioned the forthcoming re-launch and Garrett had come up with a idea of a series of paintings with ‘splitting content’. With Nike intrigued, he developed the theme further by incorporating orchids.

“I saw the orchids as closely related to the whole ‘split’ Windrunner concept. Orchids are bred to create unique new strains. The breeders take 2 strains and combine them to make a new wholly original one. I felt this reflected the sentiment behind the new Windrunner”. Garrett’s paintings were colour infused depictions of orchids with Windrunner elements locked into the frameworks. Some paintings even had zips centrally located allowing images to be mixed and matched.

As with most events at 90sqm, a mixed crowd of people attended attracted by things to look at, drink and good tunes spun by DJ’s. 90sqm is one of those places that is ideal for these kind of summer evenings as it’s located right by the river and away from the hustle bustle of central Amsterdam. The events are always a good opportunity to catch up with friends and see what everyone is up to. Needless to say, this Windrunner re-launch was another big success for 90sqm with Ido (the owner) rushed off his feet accommodating all the eager customers. I’m looking forward to the next one.

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