What is the first collection all about?

The debut of the brand was a 44 piece fashion collection. It focused on using lush natural fibers like Vicuna wool, and the finest pure cashmeres, among other fabrics. We wanted to not stray too far outside traditional designs. Too many big runway designers try to do street wear and shock the system. They produce garments that are too far over the edge and alienate the core market. We wanted to push things with the materials. In the future collections we will be mixing in the opposite side of the martial spectrum, offering designs in extreme high tech fabrics. Lead Designer, Jenna Rivers also put a lot of emphasis on the female collection, recognizing the obviouslack of innovative designs in female street wear.

Where do you find your inspiration?

We pull a lot of inspiration from architecture and engineering. Transportation design is also a big source of inspiration. Wally yachts. The Power 118. Spyker cars. Morgan cars. We are also into traditional Japane secrafts, mostly sword making and origami, but all the crafts are beautiful and relevant to what we are doing. Poetry is also a huge source of inspiration for us right now… the power and impact of a few simple words. We are also greatly inspired by the collision of various cultures – mashing together to form new cultures, mythologies and rituals.

Where will SVSV be sold?

Right now the debut collection is by appointment only and individually tailored for each consumer. We have several close relationships with celebrities and executives that demand the highest quality, one of a kind pieces. In summer we will be launching an online store offering limited pieces from each collection. We will also have some exclusive offerings at Bergdorfs, Norse Projects, Fred Segal, Glorias, ABOD, Colette, Harrods and we’re currently looking for elite boutiques in Japan, China, Dubai and Moscow.

Who is in the core KDU family?

Right now we closed the doors to outsiders and are focusing on all the internal brands… always pushing: JB Classics, The Royal Magazine, Triple Wide, No Pattern, Kareem Black Photography, FreshKills.

We have a few other brands getting ready to drop. Wilkum is a new brand we will be pushing mostly outside the States – really clean designs for the street wear market. Jb Classics is also getting ready to debut a monster Summer collection that will shock the industry… keep your eyes open.