ARTIST GROUP “EVENT 11”
HAPPENINGText: Jayson Zaleski
Other names of mention were Jason Jennings of Jenlicon Lighting Design (who created the spectacular lighting show), Pandor Staging (who provided all sets for the lit outdoor dance floor) and installation artists Oliver De La Rama and Andrea Bossence.
At the end of the night, after the ice sculptures, grass fencing, disco-inspired dance floor and incredible outdoor venue, one was left with the wish to see more work. While the work displayed upon atrium walls and large outdoor screens managed to attract crowds of viewers, one was left with the feeling that this was just another shmoozefest, where the accomplishments of noteworthy designers and thinkers were just included for filler, while the crowd moved from social cliq to cliq. True, Nando Costa‘s work projected upon marble was, in fact, worthy of discussion. But did anyone take notice between cocktails and potential business deals? As the DJ pounded out party track after track, and the evening wore on, it became apparent what the real reason for a gathering of this scale really was – to have fun and let loose. And this was the perfect venue for just that.
As this was the evening that anniversaries were in vogue (TD Centre was also celebrating it’s 35 year), the scale and magnitude of such a party became apparent, and just seemed to make sense. Let’s be loud, brash, vocal and party. And party we did. Event 11 experienced a very large turn out, with attendees decked out in their very best. Elegant, sophisticated, and fun-seeking, it was a party that won’t soon be forgotten. Don’t miss the next one.
The Artist Group Event 11
Place: TD Centre Toronto
Address: 847 Adelaide St. West, Toronto
Text: Jayson Zaleski
Photos: Jayson Zaleski