How do you understand the latest webs? What do you think how web will change in the future?

I have to admit that the raw excitement i used to feel about all things web isn’t as strong as it used to be. maybe because i see too much, maybe because there is too much stuff out there, maybe because things are too much the same, I don’t know.

I think it is time we re-evaluate what the web stands for and what its strengths are. there is a lot of work out there at the moment which is a translation of print to the web and while some of it is fantastic (eg. thisisamagazine.com), I think it is time to push interaction to the next level.

And it’s not about another flash-experiment, it should be about communication, communication between people and communication of ideas and stories. I still think things such as webcams and live chat are among the most fascinating online, because they shrink time and distance to zero.

If you give an advice to people who wish to start to design, or those who have already been doing, what would you say?

Do what you believe in. Find a voice inside yourself. Try to find inspiration everywhere.

Please tell us your cover design for this issue. What did you image when you were making this?

The cover was meant to be something totally removed from the web, an excuse to get out and do something other than making an illustration or a flash toy.
We took a golden plastic bag and sewed the letters S H I F T and then formed a short sentence out of the letters with images we took in the neighbourhood…

Please tell us your plan from spring. Also, do you have any dream that you wish make it come true in Hi-ReS!

It’s been a busy three years and this year is no exception. We are currently doing work for US channel HBO , new work for Lexus Motors US and we have some projects lined up that have no web-background at all.

I think we would just like to diversify again – one of the projects we will start this year is clothing and accessories (Hi-BoY! and Hi-GiRL!) and we have plans to get into creating products.

Please leave a message to SHIFT readers.

Peace.

Hi-ReS!
Address: 47 Great Eastern Street, London EC2A 3HP
Tel: +44 (0)20 7684 3100
https://www.hi-res.net