NIKE 公式オンラインストア


PEOPLEText: Sachiko Kurashina

You have been working with the internationally famous clients, such as SONY, Nike, Levi’s and others. What do you think the reasons why you are chosen by them?

Not only do we understand our client’s needs and know how they should be perceived publicly, but we also provide them with a sign post in the market place that makes them stand out from their peers. We look to give them a visual quality that stands apart from what is often a cluttered graphic environment.

For many clients a key attraction is the fact that ATTIK is a global entity and they know that as such we have a presence is a number of markets and can tap into what is happening in the creative capitals of the world.

What is the thing(s) you are currently interested in the most as a creator?

Changing ideals or the norm for example breaking the normality of brand hierarchies. Even now many people put too much emphasis of a logo and don’t look beyond that to the brand’s overall persona.

People recognise good brands. A company’s image, if developed in the right way, can be recognised through photo direction or its artistic merit. To a degree a logo sign off is just a sign off.

Please tell us your future plan.

ATTIK is always looking to expand into new markets and cultures and that growth will continue in many different forms and ultimately will keep the company fresh, innovative and a fun place to work.

On a design front the boundaries between creatives in ATTIK are certainly continuing to blur. Whereas traditionally designers specialised in broadcast, web design etc we are increasingly developing ideas that tap into every sector such as product design and architecture. We are always looking for like-minded people to collaborate with us. Together we find stronger solutions are generated.

We strive to produce more relevant solutions that will benefit the community as a whole.

Please leave a message to Shift readers.

Be imaginative. At the end of the day, people respond to creative solutions. Engage the user.

Address: 3rd Floor, 1 Heddon Street, London W1B 4BD
Tel: +44 (0)20 7439 9918

Text: Sachiko Kurashina

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.