M/M (Paris), based in Paris, has been dealing with many projects, such as music, culture and fashion, with various clients. Here is the interview of the designer unit that is the most notable unit in Paris.
Please introduce yourself as well as M/M Paris studio.
M/M (Paris) is a graphic design & art direction partnership between Mathias Augustyniak (b. 1967) and Michael Amzalag (b. 1968) established in 1991.
About. Wall-painted Title Sequence. A collaboration with Dominique Gonzalez-Foerster, Pierre Huyghe & Philippe Parrenno. Wall graphics by M/M (Paris). Biennale de Venezia, 1999
Please tell us the project(s) that you are currently doing.
Vogue Paris creative consultancy & magazine redesign
Calvin Klein advertising f/w 2002/03
Balenciaga advertising f/w 2002/03
Bjork future releases
Cafe Etienne Marcel, interior design in collaboration with Pierre Huyghe and Philippe Parreno
Exhibition at Design Museum, London
Teaching session at Le Pavillion – Palais de Tokyo, Paris
Please tell us the website “Plais de Tokyo“. The monochrome site seems to be very easy to look and clear. The small people are cute and the moving dots are mysterious & impressive. What sort of process did you take when you were making this site?
Palais de Tokyo website has been developped by Katya Bonnenfant based on our original visual identity for them. We did not take part in the conception of the site itself.
Have you find it difficult to make web sites?
We don’t do much apart from ours which is 100% pure html. We started it with a text editor software, hence the look!
Including making web sites, what is the most important point in designing?
The Alphabet. Typeface Design by M/M (Paris), Photographed by Inez van Lasweerde & Vinoodh Matadin.
How do you feel about the design scene in Japan? What sort impression have you got to Japan?
We’ve never been to japan yet. Someone should invite us!
We have heard that you do your job in “analog way” that you do not use computers just before the final step when you design something. Please tell us the reason why you stick to this method. Also, please pick up the advantages of choosing this method.
This is somehow untrue. The computer is just there amongst other tools, the first one being always the brain
Do you find the differences between working with clients and doing your own projects?
We try to do our own projects with clients. Otherwise we would have choose to be artists and not designers.
Address: 5-7 rue des Recollete, F-75010, Paris, France
Tel：+331 4036 1746
Fax：+331 4036 1726
Text and Translation: Sachiko Kurashina