Spread from NEUT., Nendo

Kentaro Fujimoto’s theme was ‘design for leaflet’. He changed any letters on a leaflet for travel into circle, but it can be recognized as one for travel. We can feel that design has a powerful atmosphere. This specialized the flame, and is complete as concept. This was actually printed to roll. The old man in the printing company said ‘this is the first time for me to print such a meaningless work.’ (You know this is funny!)

Spread from NEUT., Ron Sexton

Then, Asyl Design and Satoshi Minagawa did architecture, Kyohiko Uchihara made a Tokyo guide map, Lon Sexton took fashion pictures, Lallasoo Poopo Lab worked on a comedian unit ‘Ra-mens’, Tsuyoshi Kusano and Takeshi Hirooka from Level 1 did game and computer, Yurio Seki presented goods for living, Wataru Chihara designed a T-shirt, Eiri Chou made a bag, Naohiro Ukawa rearranged the graphic works by himself.

How would you like to make the personality of this media as Neut?

I do not have a strong idea because it would be as it is. Just I hope it clearly reflects the vagueness of the whole society. They sophisticated the skill to cheat bad to show as good, and I doubt it became the mainstream of present design. I would like to keep fighting this kind of tendency.

Are you going to do other offline activity such as exhibition besides print?

We held an exhibition at Depo in Nakameguro in July. We intend to do something as the magazine is released.

How often are you going to release it?

We would like to do it within this year. We ideally hope to make it quarterly.

What do you think about the present Japanese design scene including editorials?

As I mentioned, the speed is incredible due to the technological development. However, the thing looks like there is nobody who wonders why there is the highway, driving with high speed on it. I like to step on the ground without a road, and that is why I do not have any comment on driving cars so fast.

How about other media towards it?

Everybody seem to prefer concession or vested rights, so they would not move easily.

What do you think about the future of design in Japan?

It needs to be changed. Something strong will be born in the independent scene. Nobody is interested in it without particular backbone. You are attracted to somebody who seems to have great ambition rather than someone who just decorates the surface. Thanks to the technology, it would spread rapidly if you dispatch a powerful message. Existing industries would be destroyed.

NEUT.
Specification: 36x297mm, 136p (Full color)
Price: 2,380 yen
Editing: Asyl Design Inc.
Publising: Design EXchange Inc.
https://www.altdesigners.com

Asyl Design Inc.
Address: #501, 29-17 Sakuragaokacho, Shibuya-ku, Tokyo
Tel: +81 (0)3 5728 8288
https://www.asyl.co.jp