On the 2nd and 3rd of October, a fashion event called Creative Works 2001 coordinated by Shift was held in Sapporo. This show attempted to send out the creation of the new generation from Sapporo, mainly by Shift. It invited designers from four cities and three different countries in the world.

This Creative Works 2001 was a two day event. The first day was the fashion show entitled ‘Next 4 Collection’. On the second day, the hair and make-up show entitled ‘Beautizum 2001’ organized by the local hair and make-up designers from a total of 8 salons was held. Shift presents the report focused on the fashion show ‘Next 4 Collection’.

This fashion show was held at Sapporo Factory Hall located next to the Sapporo Factory shopping mall. The invited designers are: RCB* from Hong Kong, Utopia Planitia from San Francisco, Taishi Nobukuni from Tokyo and i/j from Sapporo.

Though it was drizzling on that day, large numbers of people like students, press people and creative people visited this fashion show. Aisles of the hall were partitioned with black walls and going into the hall along the walls, there were many seats divided into four blocks. And models would be walking between each block.

The first was i/j, the only brand participated in this show from Sapporo. It was the first big fashion show for them to showcase their collections and they “gathered what they wanted to make and let them out for this show” with 50 outfits of different style. Their whole collection had an impact using unique materials like synthetic leather and metals and the latter half of the show created a fantastic atmosphere. As a whole, their show presented us a power of a young and energetic designer.

Taishi Nobukuni is in the middle of change. For this fashion show, they represented their consumer line that will be released next spring/summer. In the middle of change from their original image – bad boys/girls – to the basic one for adults, they gave us a glimpse of the change of their images. Like a monotone shirt with a bold print or simple suits for sophisticated adults, they’re all well-balanced. The background music also made a sudden change from a rapid piece to classic. This brand gave us a cutting-edge sense and entertainment.