Art, today, is relating to many other creative disciplines. Takashi Murakami has designed for Louis Vuitton, Mike Kelley has his own record label and here we’re about to see a city covered with images by a group of young artists. Do you think this is determining an evolution inside art and the way it reaches people?

I think good art, sooner or later, speaks to everyone. Think of Picasso, Warhol or even Koons. At the Trussardi Foundation we are committed specifically on these issues. For our first event in the city, last year, Michael Elmgreen & Ingar Dragset created an installation “Short Cut” that popped up over night in Galleria Vittorio Emanuele, the true centre of Milan: it was a real car dragging a trailer out of the ground. It represented a comment on globalisation and nomadism, but I’m sure that each passer-by read it in a different way. Maybe contemporary art is about these stories, and their endless interpretations.

Michael Elmgreen & Ingar Dragset, Short Cut, Ottagono, Galleria Vittorio Emanuele, Milan, 2003, Photo: Giulio Buono © Fondazione Nicola Trussardi

Artists occupying spaces that are usually filled with ads; and artists that work with posters, that conceive and design. Today how thin or thick is the line between contemporary art and other media traditionally more commercial like graphic design?

Art keeps absorbing other languages while media and advertising keeps stealing from art. I don’t even know if it’s so interesting to try and understand who came first. In the end I Nuovi Mostri is just a small project which tests both the attention of the public and the artists’ ability to communicate. In the music industry there is this great expression: “street credibility”. Maybe I Nuovi Mstri is about contemporary art’s street cred.

What fascinates me is the idea of making art public domain. Is that one of the ideas behind “I Nuovi Mostri [Life Is Beautiful]”?

It’s more about distribution, I think. It’s about realizing that you don’t always need museums or galleries. We carry art around in our heads and in our memories or visions. So we might as well find it In the middle of the road.