How was the evolution of the festival?

It means more to more people now. It has a great capacity of bonding people with their projects. That was one of our main objectives: to link people to their projects in an exchange day in the open air.

Buen Dia represents the cultural high class of Buenos Aires: public opinion consultants, artists, and the lady next door, the rock and roll kids… It is in the middle of it all. It’s a classic that says something about the future. I hope in the future it is also considered a classic.

I met Amadeo in a clothes store back in 1999, when he was organizing his first Buen Dia. I saw him everywhere and it surprised me that the whole Palermo knew who he was and what he did. I stared at him that day and kept him in my mind because I felt he was unique, a first timer.

Were you always restless?

When I did the first festival, I was also making poetry, writing novels, some plays and a magazine; I was working on many shows, trips and delusions… When, at the age of five, I went to a children therapist, I returned home with two bags full of paper scale models: TV sets, castles…everything. I always search for the reconstruction of the idea behind the thing itself, in another level. I’ve always wanted to change things. It’s how I relate to the world. At Buen Dia my job is rescuing the best of the minds that surrounds us.

What is the main objective of the event?

It was planned to work as an incentive, an injection of energy so that people can think there’s a chance for them to actually do things, if they really want to. You have to put your strength in everything, share your work, search for your goals… Buen Dia is just another day of the year. It isn’t the best day; it’s a good day. The thing is what you can do on Monday.

Do you see yourselves as innovative?

Yes, the first time we had an independent designers fashion show in Argentina, it was inside Buen Dia festival. The first brand opening the show was Trosman Churba. It was around a fountain, without a catwalk, the same day there was a big fashion show at the stairs of Law University. Now we call them “fashion shows” because they are an entertainment that goes beyond plain clothes. In our last edition we performed a show with four designers altogether in the runway, exchanging their clothes. Reality is a bunch of combined elements and it depends on each person wearing them. That’s what we wanted to stand up for this time.

What are your next aims?

The main objective is to carry this event throughout Latin America. But the most important thing lies beyond what we actually do. I hope at some moment this energy could be used directly in a war for well-being. At some time all the soldiers will have to fight together. We want everyone to realize we all have a common goal. Buen Dia is the Trojan horse showing there is a possibility to build another kind of community, where each one’s value is measured by his effort and ability. Now we are just a group of kids having fun. Give us time and we’ll keep on moving.

And what is your dream?

A tough question. Personally, I try to feel equal with the world, to reach that moment of peace where I can be sure that what I did is what I had to do, and what I gave is what I had to give and what I took in return was what belonged to me. It doesn’t matter if the way to get there is making festivals all around the world, or singing in sandy beaches, feeding the children in South Africa or with my wife and son building a family somewhere. I still don’t know. For now, the objective is that everyone involved in Buen Dia feel good about their work and keep on doing what they like.

The dilemma is who we are, what we do, who we are by doing what, if we are something by doing something or we do something just by being who we are. We all live inside that dilemma: getting closer to our passions and deep motivations, or accomplish our duties. We are all stuck in that dilemma, isolated from what we really need. They who fear to look for it end up badly; they who find it are unfairly attacked.

Amadeo gets quiet, pensive. I get surprised by the way he easily reaches incredible heights and suddenly gets down afterwards, to the concrete world. “Have you stopped recording yet?”, he asks. I obey him, after telling he can count on my unconditional support. “What for?”, he says. “For war”, I answer. And while we share a smile, I realize it’s true. From now on, the possibilities are endless.

Buenos Dia Festival
Date: November 30th, 2002
Place: Plaza Palermo Viejo
Tel: +54 48 33 0222
info@festivalbuendia.com
https://www.festivalbuendia.com