FARM is a collective, a new generation of designers, who evocate cross disciplinary exploration, championing the spirit of sharing and of bringing together. Started off as the organisers of Rojak, it is since grown into a design firm, spear heading community art events and an online local design directory. Its success has spurred on local designers to take on similar formats and approaches within the design community. Shift interviews part founder, full time Farmer Torrance Goh.
What is a Farm?
Farm started as a society, one that nurtures and grows local creative talents, such as artists and designers. The “mission” was to create a dialogue within the community, one that was free for all and was neutral. At the moment, we are focusing on FarmWork, the work arm of FARM.
Who is involved in FARM? What’s the story behind FARM?
We started with three. We were all still in architecture school and had lots of friends from various design fields. We wanted to bring our friends together, to bridge artists and designers. It all started out really simply from my home. We wanted to have a newsletter and started with a one page website. We wanted friends to share their works through an interesting format and started a sharing session called Rojak.
More recently we have moved into our own space. Previously we would work from our homes, but we decided to formalise Farm into a more formal structure.
What inspires FARM?
We are always developing and changing. We don’t have a specific style and its more about the dynamics within the team and opportunities to bring someone in.
Rojak was into its tenth session at this year’s Singapore Design Festival … what are the plans for the next ten?
Rojak is currently taking a break, after ten sessions, we felt there was a need to take a breather. For the first ten sessions, we constantly changed the event location, bringing people to places we like, from Pearl Bank, Golden Mile to the National Stadium. Keep a lookout, Rojak will be back shortly, all refreshed!
It must be very busy at FARM, websites, interiors, buildings, publications … what fuels this FARM? What is a day in FARM like?
Trying to do what you do well. Some things work out, others didn’t. If its not so well, we try to do better.
We don’t normally work late on a typical working day. As a new office, we are trying to create a work culture. We don’t have a special unique culture at the moment. We do however have running sessions.
What new crops will FARM be growing?
We had Stamp which was an island wide post box design exercise. There are few avenues for graffiti in Singapore and we wanted to solve this problem by providing the canvas of the post box. Forty designs were selected and the public painted the post boxes themselves. After a year, the artworks are there, so we are looking at having Stamp 02 to continue this avenue for the public to design and contribute to the cityscape. We are also looking at working on more architectural work as opposed to the spatial design of the interior.
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Address: 213A, Selegie Road, Singapore 188336
Tel: +65 6336 1706
Text: Fann ZJ