This lecture hold to cheer Japanese design up like doing HIGH5.Three Japanese designers and creative firms and two British design companies presented about situation on Japanese design now from there point of view.
Massive works made people surprise at the WOW's presentation. They are a design company started at Sendai in 1997.
These projects of WOW introduced by promotion video are seen somewhere. About 250 works are created at a year in total. They have been also working on "original work" to seek own creativity. "Expression" in Japanese consisted by two Kanji. Both means expression but first one imply representation and others existence itself. WOW appealed both were very important. It expands designers' creativity that they consider play is very important. Furthermore, it is also the reason WOW are able to produce high quality works that designers are in environment to feel pressure because they always have to think of why they design. There London office has launched recently. Take notice the further success of WOW internationally.
There were two British design firms at the conference. One is Neasden Control Centre presented that importance to think free and flexible, and others is Non-Format explained how to work on projects by using example like WIRED MAGAZINE. There were a lot of useful advises for designers in the lecture such as the design techniques to combine fonts and organic motives.
On the other hand, the presentation hold by projector, a producer unite to be well known by UNIQLOCK and BIGSHADOW at Shibuya, was different from other presenter. It was interested for both designers and planners to hear their design philosophy based on projector's way of work as managing people with ideas rather than making design by hands.
Projector design a project itself than design one part although its aim and means are different depending on projects like BIGSHADOW, UNIQLOCK,UNIQLOJUMP. "It is more important to examine idea to brush up than finding it." told projectors. A project is created when an idea is enhanced and a story become clear, and its way is infinity. For UNIQLOJUMP, YouTube was used for being web site's name around and finding properly space in Shibuya was key point to make the events successful. We cannot miss what ideas projector creates in the future.
Namiko Kitaura, a photographer, is the only woman and a individual at the lecture.
She talked about the reason why she started taking photographs and seeking on beauty with her experience. I thought that I understand the reason that her photos gave me strong purpose and have a glimpse of sensitivity through her presentation.