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FABRICA FEATURES “YOU ARE HERE”

HAPPENINGText: Yurie Hatano

After Paris, Fabrica, the Benetton communication research center, inaugurates at the Blaak 10 space in Rotterdam a new temporary store which will stay open until December 2007. The occasion is the opening of YOU ARE HERE, an exhibition showing the results of a workshop held by Fabrica at the Willem de Kooning Academy last March and presenting a series of new products reinterpreting the Delph blue and the typical Dutch pottery of the 17th century.

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Invited by the French Embassy Cultural service last March, Sam Baron, head of Fabrica Design, has held a workshop titled “From Tulips to Baguettes” with a multidisciplinary group of 30 students of the Willem De Kooning Academy on the “Identity” issue: what it means in a tridimensional space (interior, architecture, products and over the borders of countries) and how it is defined culturally.

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Besides the results of the workshop, the exhibition will also present some new Fabrica Features products, useful and practical objects designed for an open-minded audience and infused with a young and creative perception. The Fabrica Features collections are always changing and evolving, just as the artistic community at Fabrica, whilst maintaining quality and vision.

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Fabrica Features is also the name of a network of commercial and cultural spaces which are currently opened in Bologna, Montecatini, Lisbon, Hong Kong and Istanbul. Fabrica Features is a multiethnic, multimedia and multipurpose space where concerts, video shows, live performances, conferences, one-person shows and workshops become key opportunities for gathering together.

Fabrica Features “YOU ARE HERE”
Date: May 24th – June 29th, 2007
Open: 11:00 – 18:00 (Closed on Monday and Tuesday)
Place: Academy Gallery BLAAK10
Address: 7A Witte de Withstraat, 3012 BK Rotterdam
Tel: +39 (0)422 516209 (Fabrica)
http://www.fabrica.it

Text: Yurie Hatano

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MoMA STORE