HOPE
There is an expression that I specially would like to refer to now –“good people, find each other”. Surely, several examples come to your mind but, that was what actually happened with Swedish fashion brand Hope. Ann ...
International online magazine features creative culture
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ANTON SANDQVIST
It is quite certain that Swedes have some kind of natural skill to succeed in business, it is some kind of noteworthy contribution in the rest of the world; a balance between aesthetics and value for money. In additio...
WHYRED
Roland is a considerate chap with many years of experience within the fashion arena. As founder and creative director of Whyred, he contributes to the Swedish fashion hit machine with, yet straight forms and sharp loo...
SHOUT OUT LOUDS
The Swedish pop is very appreciated everywhere. There is a few artists that have written their name with big golden letters for the last decades in history of contemporary music. Now someone is carrying on the torch. ...
FRITZ´S CORNER
The music industry has changed in the last 10 years. Perhaps the main difference is due to the digital distribution, in legal or illegal ways, the result is turning out to reach a wider audience and more bands becomin...
FINSTA
Sweden is a really good country in the matter to export their national talents abroad. Or in other words, Swedes have a truly abroad-mentality. They think global. Regarding the illustration and visual graphics field, ...
UNIFORMS FOR THE DEDICATED
They are plenty of talent, energy and an ambition that follows, and as their name claims, with a committed work. Every single collection becomes a universe where different platforms in art, design, multimedia and musi...
GRAM
Very first time I met Alexis Holm and Anna Stenvi was in the after party for the Stockholm Fashion Week back in 2007. Flow rarely goes so easy, well despite by the mojitos. They are a truly partnership and one of the ...
TEENAGE ENGINEERING
When you´re a kid you are full of innate imagination, you create a new state of mind and new ideas flow easily. Perhaps many of you remember for instance how easy was driving in your imaginary flying car next to t...
JOHAN GRAFFNER
He is an entrepreneur, a visionary in the street fashion culture. Living in London for few years he came back to his hometown Stockholm and begun an input into the fashion business. His first project in the late 90´s,...
VÅR
Design, and in particular art, is hard to qualify, as its meaning and interpretation can be quite different from one person to another. Perhaps the main aspect to judge is simply the character of the piece itself. The...
FORM US WITH LOVE
My friend Anna Stenvi introduced me for the very first time a piece from Form Us With Love, we just could say –“ They are so damn talented ! “. This studio was founded in 2005. You can reach them in a very nice local ...
