NIKE 公式オンラインストア


HAPPENINGText: Naoko Wowsugi

And A is a select shop that presents fashion, goods, music and art. They have original items and import items mainly from Europe. They have produced many collaborative items with various designers and artists. Also, they constantly throw parties and events to communicate with their customers.


As a new attempt, they start “Paquet-Boutique” project. It is produced by one artist’s work wrapping inside of a store.

Virginie Lavey is an installation artist and an art director from France. She uses various forms and media in her works. She won the best installation award by ICON magazine in 2005. She have done collaboration with And A in October 2006. Her installation for “Paquet-Boutique”, she uses designed cutting seat which cut out person’s shape and put up the cutting seats all over the shop fantastically.


The people posed like sleeping. In the surrounding of people, there are some abstract dots like ink dropped. The people seem to meditate and image to me and the dots can be a symbol of their incoherent imagination. When we create and think something, we try to shape symbolic and abstract things in our mind. Her installation represents the process of creation. She fantastically wrapped all unique and creative items that pass through the process of creation. Her installation gives us some inspiration. That leads communication in between work and audience, moreover And A and customers.


And A seems always to think about the ideal way of the shop which based on communication. I can see that from a lot of events, exhibitions, items that they have done, also their new project “Wall on.” “Wall on” invents new communications with art free paper which is designed by different artists every month. And it’s distributed on the every third Tuesday.

The culture from And A influences not only the fashion but even also the lifestyle. We will notice that there is a lot of art in our daily life. They offer such a lot of hints through their display and items. It is just like being an art gallery.

How And A will talk to us in the future? And how do we response for it? This positive communication will go on.

Virginie Lavey “Tomorrow’s Memories”
Date: February 23rd – March 26th, 2007
Open: 11:00 – 20:00
Place: And A Osaka
Address: 1-19-29 Minami Horie, Nishi-ku, Osaka

Text: Naoko Wowsugi
Photos: Naoko Wowsugi

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