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HAPPENINGText: Kanya Niijima and United Digital Artists, both well known for web design education and training in the U.S, will launch Flashforward, the world’s premier expo exclusively focusing on Flash technology. Flash, developed by Macromedia, is a file format for Web that enables you to produce and view contents with full multimedia integration of sound, animation, and interactivity. Because of the simplicity of the production tool and the ability to decrease download time with vector graphics, Flash has been expanding its popularity faster than any other Web technology in history. Widely distributed worldwide, over 195 million computers are currently able to view Flash content on the web.

The conference is intended to inspire, educate, and entertain both advanced Flash users and neophytes. The 3 day program is packed with keynotes from major software developers, new Flash related product showcases, and many panels and workshops on various topics on Flash A to Z.

Parallel to the technology oriented menu, the expo features art/design programs that stimulate the creative side of your brain. There will be visual presentations by 15 creators/designers who have distinctively cultivated their unique visual languages in Flash contents in past years. The presenters include Amy Franceschini (Future Farmers), Josh Ulm (The Remedi Project), Ardith Ibanez Rigby (Akimbo Design). Another intriguing art event in the expo is Flash Film Festival, a gala celebration honoring the best Flash works in the world. This one-night festival will be the world’s first screening of top-level Flash animations, selected by a jury of leading Flash experts, both artistically and technically. Flash Awards in 11 categories will be presented, including “Best of Show,” an award voted on by visitors to the Flash Film Festival web site.

Flash technology’s utilization of various elements – graphics, typography, sound, and interactivity – indicates the first step, with unlimited room for future development, of the next generation of World Wide Web, shifting from stills to TV-like motion graphics. Flash Forward 2000 would be a great opportunity to discover the latest direction of Flash, and creative pioneers pushing the boundary of this growing technology.

Flashforward 2000 & Flash Film Festival
Date: March 27th – 29th, 2000
Place: Nob Hill Masonic Center
Address: 1111 California Street, San Francisco, CA
Tel: +1 415 776 4702

Text: Kanya Niijima

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