ANDREA CREWS

PEOPLEText: Shotaro Okada

Andrea Crews” is a fashion brand which also embodies activism in Paris; it is fashion and a statement about fashion. In Paris it is well known for being at the heart of current trends, while also being a popular casual street brand. I found myself to be absolutely enthralled by it during Paris Fashion Week, and I took the opportunity to visit their secret base like studio in order to interview one of the founders of Andrea Crews. I met Ms Maroussia Rebecq, to learn the story about this sparkling brand.

Andrea Crews

Andrea Crews is an imaginary activist who was born in 2002; she expresses creativity and boundless energy. By wearing the clothes anyone can become Andrea Crews, regardless of age, sex, or sexual orientation. Graphical and unique wardrobes are made from no-limit creations which also appeal to noisiness; just like a corner of downtown Paris (I am afraid that Paris is noisier than you think).

Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012
Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012
Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012

Andrea Crews SS 2012

This brand is not just about creating original pieces, but also customizing vintage clothes. We can feel the warmth exuded by the creators throughout all of their products. Impromptu and experimental clothes are made spontaneously, as if the staff in the studio were drawing graffiti purely from their imagination. I tried a few clothes there, and I felt excited by the energy of the fashion.

Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012
Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012
Andrea Crews SS 2012Andrea Crews SS 2012Andrea Crews SS 2012

Andrea Crews SS 2012

“As I get older I will gain weight, like a Sumo wrestler,” Maroussia jokingly tells me about the future of her brand. However, I know she is spreading her activities around the globe by holding events and boldly announces future plans at the same time as participating in the Paris Fashion Week. As you know, fashion style in Paris is conservative as always. In such a city, Andrea Crews is absolutely one of a number of valuable brands which continue to create original stuff.

While interviewing, she explained the concept of “alternative” as being her activity. To ensure that Andrea Crews is connected with all people who support anything “other”, those things that don’t exist in this world!

Andrea Crews Studio
Address: 25 rue de Vaucouleurs, 75011 Paris
Tel: +33 (0)1 4221 3636 (Press Office)
http://www.andreacrews.com

Text: Shotaro Okada
Translation: Eiko Kondo
Photos: Shotaro Okada

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