NIKE 公式オンラインストア

OKI-NI NEWS OCTOBER 10

- - - - -Text: James Nuttall from oki-ni

Each month, we catch up with James, Media Manager of online menswear/lifestyle website oki-ni. James will be giving a round up of all that is new and good in the world of oki-ni.

STYLED1.jpg

STYLED by Stephen Mann
Continuing our STYLED section, this month saw the unveiling of our first STYLED video. Working with rising stylist Stephen Mann, and UK based design talent Reinform, Just So and Kate Moross’s ISO , with audio by ‘post dub-step’s bright lights’ Mount Kimbie, we feel we have taken our STYLED section to an exciting new level. It has allowing us to show our product in a more dynamic and creative way than ever before, producing an editorial feel but with ease of shopping built in.

JWA%20Mens%20Still.jpg

J.W Anderson SS11 London Fashion Week Show Stream and Selling
oki-ni favourite, J.W Anderson, presented his SS 11 show to London Fashion Week on Wednesday the 22nd of September to a delighted crowd, including us. Excitingly, on the same day, we could offer the full video of the show to stream, with a selection of pieces from the show to purchase for immediate delivery. It is a real pleasure to be able to involve the customer more actively in the show than ever before.

Damir%5B1%5D.jpg

Damir Doma Fall 10
Damir Doma Fall 10 Collection was one of our most anticipated of the season. The Croatian born, German educated designer, has quickly made a name for himself. For this season, he has impressed again, demonstrating his ability to construct powerful silhouettes, from the distinctly voluminous to the sharply fitted.

Mix-pic.jpg

oki-ni Mix Series Number 2 – DJ Moochy
This is the second in our mix series, where we pair of favourite DJs and visual artists, to create a truly audio-visual collaboration. First the DJs create a mix that ventures beyond the dancefloor, and then an artist creates the virtual sleeve art that is then turned into a limited edition tee. This month pairs Japanese DJ Moochy, with Barcelona based street artist Zosen.

Chronicles.jpg

Chronicles of Never Fall 10
Finally first drop of the season from Australian brand Chronicles of Never has arrived – a collection of dark, androgynous clothing and accessories from former Ksubi designer Gareth Moody. We’re big fans of this collection, particularly the eyewear and bags, which have driven the press mad.

Text: James Nuttall from oki-ni

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
MoMA STORE