05-06 A/W TAISHI NOBUKUNI

How do you advise how to dress?

To dress is to be yourself. It’s not a technique. So I guess it depends on people. One thing to add is that you could enjoy adding a formal element to street style fashion, since most of the younger generation often dress down recently.

06-07 A/W TAISHI NOBUKUNI

Thinking about your design concept, I can get a sense of your clear intention and idea from your design. I heard that you mentioned in some magazine that “clothing is something to wrap your soul”. How do you treat the act of “wearing” in your lifestyle?

You want to be popular with either the opposite sex or yourself, and I choose the latter. And there are symbols to express identity. One of the examples is the length of shorts. If shorter than knees, it looks the American casual style. If it longer than knees, it then looks more as B-boy and skater fashion. Likewise, how to dress represents your identity. People often check themselves by looking through the window of hearts, and that forms one’s self consciousness, as if one became gentle as he/she wears environmentally friendly clothing.
“Wearing” is a physical necessity and is also something that has to do with expressing who you are, self identifying. In terms of self regulation, it means something for me. By wearing ecological pieces, I might be conscious of “myself who has ecological awareness”. And if I express the consciousness through my behavior, things might be changed.

What messages would you like to deliver or express through your brand the most?

Even taking into account various things like environmental issues, I want to make something cool after all. That’s about it. And it’s nice that I could make a chance for people to think and feel various things through connections from people who wear my brand.

What did the name of your only shop “13″ originate from?

It’s a question to the Western superstition. Is 4 really a bad number?

13 THIRTEEN
Address: 5-4-44 Minami Aoyama, Minato-ku, Tokyo
Opening Hours: 11:00 – 20:00
Tel: +81 (0)3 5778 6113
https://www.botanika.jp