On September 16th, on the day getting closer to the harvest moon, there was an announcement party of *Allrightsreserved at Ebisu Garden Hall.

*Allrightsreserved – International Design Business Meeting is the international design business show that is planned to be held on next June. Centering around Biken International, there are executive committees, such as Notos, Trico Design, Matt, Gas As Interface and so forth.

Lamborghini had appeared at the entrance of tha hall, and at the party table there were various rare alcoholic drinks and dishes offered by embassies of each countries. Lots of dressed up guests and journalists had crowded and the hall was surrounded by a gorgeous mood.

Because it was an announcement party, core members such as Director Saeki (Trico) and Li Mingxi（Matt）went on the platform one after another.These people reminds me “Happening” which is already a legendary design event, or “Movement” exhibition of Sendai Mediatheque. It has been a few years from that. “Tokyo Designers Block” has changed its name to “DesignTide” and right now, Tokyo’s design scene is on a big transition period. Wondering what *Allrightsreserved is going to challenge by saying “only the real designs can create the real value”, I listened to them.

What is going to be a pivot is that “to turn the value of the design into a wholesome business” and “to contribute to the society with designs”. The bussiness-like meeting that offers the opportunity of business for companies, the opportunity of presentation for creators, and the encounterment with real designs for everyone, is going to reclaim creative business by enlarging the conservative “design industry” wide openly.

Also, as a social contribution, a foundation called “*Allrightsreserved fund” has established in order to support the activity that is going to solve social problems in creative ways. Moreover, they are going to urge matching of companies that are positively wrestling with design self-governing bodies that are putting up design as their policies support; and supports the use of public assistance system, products development, and market enlargement as well.