But in the middle of glamour, somehow everything looked quite the same. Everybody needed to make an impression, by doing the same thing. They wanted to be unique, but they repeated the same pattern. So I managed to get inside Estebecorena Brothers show.

Men walking like robots from another time surrounded us. They were reflected on a huge screen, which showed as well postcards from Argentina. The beach, the mountains, and the peaceful south: every possible place to go on a holiday.

Suddenly, an ancient vision came to me. They were actually telling a story of a different time and place. The male models could actually be our ancestors, visiting us on a brief tour. Or they could have escaped from “Dead Poets Society” movie, walking through the catwalk softly whispering “Carpe Diem…make your lives extraordinary, seize the day”. Maybe the difference was that these guys looked fashionable and wore really cool and comfy underwear.

Although Estebecorena Brothers wanted to surprise us, by mixing high tech with national folklore, I got the feeling that those people weren’t real. Maybe models are never real, and that’s a fact.

The multimedia side of Fashion Week gave us a good feeling. Again, fashion essayed to approach art. Even if those designers couldn’t express it all for themselves, they were supported by fine music and technology, which surely made an impression. Fashion Buenos Aires keeps an original style and shows it through sound and vision. So, everybody: strike a pose.

6th Buenos Aires Fashion Week
Date: September 1st – 4th, 2003
Place: Rural Society, Buenos Aires, Argentina
info@grupopampa.com
https://fashionweek.grupopampa.com