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JULIE VERHOEVEN

PEOPLEText: IdN

How has the Verhoeven girl evolved over the years?

Verhoeven girls swing between sweetheart pretty-pretty and angst-ridden and desperate.

Your fashion collaborations already boast fashion brands such as Mulberry, Louis Vuitton, Cacharel and Lancome, so what’s next?

I’m quietly searching …

Gibo is defined by graphic design. Looking back, do you think that it brought a much-need-ed dose of graphic design to the fashion scene?

It was criticised at the time for being too bold and bright, but I enjoyed it! I should have tempered the graphic approach just a little so that it’s more digestible, perhaps.

You got into fashion design yet found fame in illustration. How did that happen?

It was the reverse. I trained in fashion and then alternated between fashion and illustration through frustration with each. My lucky break was the Louis Vuitton bag collaboration.

Where do you draw the line between graphics and fashion?

I don’t wish to.

Why do graphic designers so often branch out into fashion?

It’s because fashion reaches a greater audience and it’s fun to see artwork in movement.

When graphics combine with fashion they usually manage to hold their own against it, e.g. you can immediately spot the graphics on a shirt. What’s your take on that?

It entirely depends on proportions and scale as to the success of an artwork working on a garment. Graphics and fashion need to be sympathetic to each other.

Which living designer who has married graphics and fashion are you most impressed with?

Bernard Willhelm.

What are your future plans? Are you working on any particular projects right now?

A Public Art enamel mural for Bristol Harbourside, UK and new artwork for the Volta Art Fair, Basel.

Text: IdN

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