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HAPPENINGText: Terevision Ruiz

View the forefront of design in some of its different forms: industrial, graphic, digital and interior. An exhibition presented by the Instituto de la Juventud has the aim of showcasing the work of the new generation. Commissioned by Marcelo Leslabay, the exhibition covers 150 projects from 33 designers who are all under 35 and attend design school. As well as pictures, one can view models, prototypes and finished products.

‘High-tech and soft-human energy’, Emili Padrós, 1999

With the aim of distancing itself as far away as possible from the big designers, who already have an established status, and accumulate the national prizes in their sector year after year, this exhibition puts forward the most innovative and freshest ideas, and hopes to promote and encourage the activity of young designers. To show that there is life beyond Javier Mariscal. Design school students present prototypes as varied as the car design, or the creation of a lamp fashioned from a cube of zinc. Designers who represent their own company will also be there, and are already beginning to set an example for others to follow.

‘Basic House III’, Martin Azua, 1999, Photo: Daniel Riera

The so-called new generation is constantly exploring its environment, with one of its main characteristics being the rapid adaptation to the changes brought about by society and the use of new technologies. Publications such as Neo2, Belio and Raro are the avant-garde leaders of editorial design.

‘Super potato’, Héctor Serrano, 2000

In industrial design we find, for example, Héctor Serrano‘s ‘Super Potato‘, a pillow-lamp made from natural latex and salt, that also serves as an anti-stress device, Jordi Llopis‘ rocking-chair stool, or Martin Azua‘s Screen Chair amongst other curiosities.

‘The Flying Carpet’, Ana Mir + Emili Padrós, Collaborate Bernat Cuní + Ramón Camps, 2000

Other areas that stand out are designs related to aircraft interiors, one of them being Jaime Moreno’s design proposal for first class of the new 3XX Airbus or Ana Mir & Emili Padrós‘ interior design for the Boeing Business Jet, in which passengers are offered group activities such as steam bath, kitchen or chill out area, and the opportunity for each passenger to modify their own personal room, through a series of flexible spaces.

In short, this is an exhibition in which one can appreciate the work of some creators, the majority of which are still unknown, but who nonetheless represent the future of Spanish design.

Time for design!
Date: March 8th – April 15th, 2001
Open: 12:00- 19:00 (Saturday 11:00 – 14:00)
Place: Sala Amadís
Address: Calle de José Ortega y Gasset, 71, 28006 Madrid
Tel: +34 917 82 7600

Text: Terevision Ruiz

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