Buenos Aires has become a particular place since last year’s social and political crisis. Some people got depressed and they left town, they even left the country. While some other people chose to make the most of their time and their brains. Consequently, they devoted themselves to art: homemade art. And they succeeded.
In the last year, we began to recognize a whole new bunch of youngsters and teenagers that reunited to create some kind of art. Almost every group was formed by friends who were used to develop their artistic stuff individually. Some of them were writers and musicians, some others were painters or photographers, and the rest just devoted their free moments to work on any kind of art. One of them says, “I realized that I liked better what my friends did that what was being published or heard in the media. My job was to create a format for it all. We wanted to propose something real instead of just doing the passive criticism”.
This young talents started to appear everywhere in town and they are able to do almost anything with their hands and their minds unpretentiously. Art flies between their hands like a colorful butterfly.
The cheapest and easiest way of letting their work reach the majority of people is through the Internet. And so the web is full of little pieces of homemade art who can really distract people’s troubled minds, while at the same time, they make everyone a bit happier (or at least a bit less lonely).
One of these new groups is called Sorna. In Spanish, this means “a way of political incorrect joke”. In their website, they explicitly mention their work as “tangential art”. And they also encourage interaction from the public by asking for collaborations from usual or occasional readers who just want a place to express themselves.
Sorna Group is also the author of the Bloc Project. Juan Ignacio Moralejo, one of the creators, explains “our idea is not based on a vision or the need to say something especially important. The first thing we must do is produce. Then, we take advantage of the web as a cheap way to express our art, for everyone around the world to be able to see it. The intention is to let hazard be the main character and of course, generate some kind of reaction among people. As for the format, we didn’t want to be a photo agency nor put our portfolios in exhibition; we didn’t want it to be a whole lot of flash modern stuff either. We wanted the website to be hazardous, old fashioned, amateur and anonymous, just like the contents”.
Bloc project is like reading a little comfy book in your favorite sofa. It’s literature plus photographs plus minimal and sober design. It is art you can relate to.
It’s hard to start reading a literature magazine. We are used to those unbearably long articles with unspeakable words and too many references to authors and books we haven’t heard of in our entire lives. The literary magazine creates a significantly large distance with the readers. In fact, at the moment there are only two literary magazines for sale in newsstands. But the people who could actually buy them can’t get attached to them. They are made by strange (and maybe too civilized) people.
“DiceseDe” (“It is told of”) is a different literary magazine, made by people who understand people. Their main slogan tells “that one who takes care of too little gets too much”. That’s their main philosophy: the careful concentration on small details, the simple (almost naive) design, the unpretentious closeness to everyone, no boundaries involved.
From short stories to bright appealing colors, readers quotes and themes involved in every issue (For Free; Choice; Pleasure and Runaway), the concept of the magazine seems to be to communicate art with good taste. The editorial of “Choice” says “We chose to get together, to know each other. We chose to create a group, to discuss, to laugh. We also chose to talk about choice”. And they make it possible.
It all happened between year 2001 and today. In a country where almost everyone wanted to leave, some people realized the only way out was to produce something, whatever. They made the best of the available resources and concreted a new type of friendly, approachable art. Welcome to the brand new generation of uncommon artists. They are walking among us, just right now.
Text: Gisella Lifchitz