ウッド・ウッドWOOD WOOD



The Danish fashion and streetwear Wood Wood has risen to global fame in just 12 years. The brand was originally launched in 2002 by Karl-Oskar Olsen, Brians S.S. Jensen and Magnus Carstensenデンマークのストリートウエアのファッションブランド、ウッド・ウッドは12年の間に世界的なブランドへと発展した。このブランドは2002年にカール=オスカー・オルセン、ブライアン・SS・ジェンセン、マグナス・カルステンセンによって立ち上げられ、彼らの最初のオリジナルデザインのTシャツの販売によって、たちまち多くのファンを得た。イギリスの有名雑誌では、「ブランドのデザインと、アディダスとのコラボレーションしたアディカラースニーカーがこのブランドの世界のファッションシーンへの進出を後押しした」としている。






住所:W.W. Copenhagen, Grønnegade 1, 1107 Copenhagen
TEL:+45 3535 6264

Text: Louise Brandstrup Zastrow
Translation: Satsuki Miyanishi
. To begin with they sold t-shirts of their own designs and this quickly gained a loyal following. It was an article in the british iconic magazine, The Face and a collaboration with Adidas to design a special Adicolor sneaker that catapulted the duo onto the International fashion scene.

The brand hired a designers to create their first womenswear collection and became a real fashion brand with their own collection to support the selection of Danish designers, accessories, toys and magazines from all over the world. They moved from their humble location of their first shop in Krystalgade next to another famous Danish designer, the Henrik Vibskov Boutique to the current exclusive destination in Grønnegade, Copenhagen in 2011.

Today the brand is known for their iconic, yet versatile and stylish streetwear, their sneaker designs and limited editions. First come, first served. They also regularly feature collaboration with International brands such as Commes de Garcon, Opening Ceremony, Adidas, Kenzo, Nike, Clarks and many others.

Wood Wood designs are sold worldwide and the brands has opened seven of their own stores in cities around the world, two in Copenhagen, one in Aarhus, Vienna, Moscow and Berlin. The store in Berlin also features the W.W. Annex that solely focuses on sneakers in limited editions and designs.

Their flagship store in Copenhagen is no less impressive. The space is carefully designed by Karl-Oskar Olsen and his team. The minimalist retail destination is a clean palette of wood, concrete and metal. The cleverly designed flexible displays allow for endless aesthetic configurations, depending on the season and collections.

The brand also features Muzak – an ongoing series of mixes created by a group of International DJ friends of the brand. These unique sets are released through their site and regular newsletters at least once a month.

Address: W.W. Copenhagen, Grønnegade 1, 1107 Copenhagen
Opening Hours: 10:30-18:00 (Friday till 19:00, Saturday till 17:00)
Closed on Sunday
Tel: +45 3535 6264

Text: Louise Brandstrup Zastrow

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