SHIFT is an online magazine about culture and the creative industries, namely art, design, fashion, music and multimedia. Based in Japan, SHIFT aims to be a digital bridge between creative professionals and consumers in Japan and abroad. Our magazine provides in-depth articles, such as interviews, exhibition/event reports, publications reviews, in three versions (Japanese, English, Chinese).

Being at the crossroad between Japan and the world abroad, we have received tremendous support from our Japanese and international readers since the very beginning. They are young people keen on world news, creative culture, but more specifically eager to learn about new trends in the Japanese creative industries. Online magazine SHIFT was launched in November 1996 and has 1 million monthly page views. We get an even amount of hits in our articles in Japanese and English.

Our target readership are emerging creators, including students and professionals, aged 18 to 40 years old, especially used as a source of information by younger audiences in tune with cutting-edge culture.
SHIFT can be used as a platform for announcing upcoming exhibitions, events, job offers, online campaigns and product advertisements, as well as any global promotional campaigns.

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