ベロ・アルフィーVero Alfie

© Vero Alfie

© Vero Alfie

The brand of clothes Vero Alfie launched its first collection in the year 2003, in the Porteño neighbourhood of Palermo, and it has grown on a par with the area, which is nowadays the cradle of signature designアパレルブランド「ベロ・アルフィー」は2003年にパレルモ地区で初のコレクションを発表し、シグネチャー柄の先駆けとして、この地域の発展と共に今日ではラテンアメリカ中のファッションを代表する存在にまで成長した。



Vero Alfie
住所:1655 Armenia St., Palermo Soho, Buenos Aires
営業時間:10:30 – 20:00(日曜14:00から)
TEL:+54 11-4832-0603

Text: Celeste Najt
Translation: Satsuki Miyanishi
and a referent of fashion all over Latin America.

Verónica has a long career in the industry; her experience includes renowned Argentine fashion brands, such as Yagmour and Vitamina. The hallmark of her designs is modern and feminine, with special attention to detail and finishing touches and an interesting search for noble materials. Her collections include llama and goat weavings, linen, wool, Pima cotton and silk. The last season must are evening garments: dresses and silk blouses with sophisticated embroidery and a vintage look.

Vero Alfie has recently renewed her store in Palermo Soho (Old Palermo) with architect Vivian Swartz. The new interior decoration has been planned with happy chic aesthetics, which arouses feelings of well-being and cheerfulness. The colour palette chosen combines a predominance of white with well-chosen touches of black, aqua and coral. The designer’s goal was to make visitors smile on entering the store, not only at the designs but also at the atmosphere in itself. She has definitely attained her goal.

Vero Alfie
Address: 1655 Armenia St., Palermo Soho, Buenos Aires
Opening Hours: 10:30 – 20:00 (Sunday from 14:00)
Tel: +54 11-4832-0603

Text: Celeste Najt

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