アップゼアUp There Store

© Up There Store

© Up There

Melbourne has long yearned for a menswear store that successfully curates a selection of product that focuses on provenance that can easily form part of your everyday. Due to an embedded post war European influence日常の一部を簡単に形づくることができる、素材にフォーカスした洋服をうまくセレクトするメンズウエアショップをメルボルンはずっと渇望していた。戦後、ヨーロッパの影響を受けたメルボルンのメンズウェアには、色調を抑え、薄暗いトーンの繊細な生地を使用した仕立て屋が多かった。しかし、2010年にアップゼアがオープンし、このショップを開いたブレンダンミシェル、ジェームスバレット、ジェイソンパパロールスの3人は、この伝統を打ち破り、自然なデザインのディテールの遊び心やアウトドア精神といったものを併せ持つ、男性らしい新ジャンルを模索し始める。



Up There Store
住所: Level 1, 15 McKillop Street, Melbourne
営業時間:11:00〜18:00(金曜日20:00まで, 土曜日17:00まで, 日曜日12:00〜16:00)
TEL: +61 3 9670 6225

Text: Leon Goh
Translation: Kyoko Ogawara
, Melbourne’s menswear approach has generally focused on tailoring, muted and dark tones and subtle fabrics. Up There store – opened in 2010 by the collective of Brendan Mitchell, James Barrett and Jason Paparoulas – eschews this tradition, instead embarking on a search for a new kind of masculine identity that combines a sense of playfulness, a nod to the outdoors with inherent design detail.

Situated on the first floor of a beautiful low rise building on Mckillop St Melbourne, Up There has transformed a small largely disused space into a premium menswear showroom. Utilising the lovely natural light afforded to the space by the industrial full height windows, the collective have curated labels like Sunny Sports, Norse Projects, Yuketen and Note to Self to fill their garment racks. Recently also picking up Japanese label The Superior Labor – who produce high quality cotton and denim wears in Okayama Japan – it is evident that the inherent quality of a garment is celebrated at this store.

Extending this fastidiousness to the other products that are ranged, Up There are also one of the few retailers to stock Inventory Magazine and accessories from Bedwin. Likewise, the footwear on the display tables also juxtaposes the contemporary with the classic with limited edition Adidas and New Balance sneakers sitting side by side with a select range of Clarks Originals. It’s a store that deserves some recognition purely for its unbending search for something new.

Up There Store
Address: Level 1, 15 McKillop Street, Melbourne
Open: 11:00-18:00 (Friday till 20:00, Saturday till 17:00, Sunday 12:00-16:00)
Tel: +61 3 9670 6225

Text: Leon Goh

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