fashion

オン・ペダーOn Pedder

「オン・ペダー」は、その通りの名前「ペダー・ストリート」から付けられたファッションブティック。この前を通り過ぎる度、人々が振り返るウィンドウディスプレイが特徴的なお店“On Pedder.” The name itself tells where it is located – one of the busiest streets in Central, Hong Kong. White collar, blue collar in Hong Kong races up and down daily on the street。ウィンドウはアートギャラリーのようで人々を惹き付ける魅力がある。
ディスプレイは定期的にデザイナーをフィーチャーして入れ替わり、その度に商品も入れ替わる。メインの商品は、靴と革製品だが、すべてがオリジナル商品という訳ではない。グラマラスなファッションテイストを満たすよう、店内は4つのセクションに分かれ、それぞれ色分けされた中に商品がディスプレイされている。美術館内を巡回するようにそれらを見て回る楽しさがある。
オン・ペダーは、ペダージーンという季刊で発行している。そこでしか見れない商品が紙面と店内で展開される。どちらも要チェックだ。

On Pedder
住所:1/F New World Tower, 18 Queen’s Road, Central, Hong Kong
TEL:+852 2118 3489
http://www.onpedder.com
, all except outside “On Pedder”. Here, everyone would, instinctively, turn their head around, even for just a second, searching for treasures inside the shop while they are rushing through Pedder Street.

Although “On Pedder” mainly sells shoes and leather products, they are not at all ordinary merchandises – the whole display should be considered as art. Being inside “On Pedder” is like walking through an art gallery. Every move brings you different kind of message from the designer. The designer in chief of On Pedder, Calvin Tsao, was inspired by the classic movie “2001 Space Odyssey”. He tries to bring along the idea from scene settings into the decoration in On Pedder. Every sequence in On Pedder has its own characteristic and feeling, but when it comes as a whole, the sequences form a smooth continuality with perfect harmony. On Pedder is separated into four different sections -‘Hot Room’, ‘Middle Room’, ‘Salon’ and ‘Women’s Boudoir’. From warm color to cold color, and from dark to light, your sight would definitely be satisfied by the glamorous taste of fashion.

How a museum can run without a touring guide? An official bible from On Pedder named “Pedderzine” will tell you all you need to know. Peddinzine is released every season. It covers most of the new items on every single framed page. Pedderzine convince you that fashion is not only something that you wear, and art is not something that you cannot touch. You can have them both at the same time.

On Pedder
Address: 1/F New World Tower, 18 Queen’s Road, Central, Hong Kong
Tel: +852 2118 3489
http://www.onpedder.com

Text and photo: Cyrus Lo

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