© Monochrome

© Monochrome

Although in Europe the custom of using bicycles as a means of transport has become legitimized several years ago, in Buenos Aires this is a new phenomenon. In a city where there are too many carsヨーロッパでは輸送手段として自転車を利用する習慣があり、数年前に合法化されたが、アルゼンチンの首都ブエノスアイレスにおいての自転車の普及は近年始まった新しい現象だ。ブエノスアイレスは車の交通量が多く、迂回する道も複雑だ。しかし自転車の利用が、それらの交通と環境の問題を解決する大きな要因となっている。




住所:Gorriti 5656, Palermo Hollywood, Buenos Aires
TEL:+54 11 4772 1676

Text: Celeste Najt
Translation: Eri Yamauchi
and getting around is complicated, this represents a solution when improving traffic and the environment are the goals.

The Monochrome project is committed with this new movement by creating unique bicycles which not only ease congestion in the city streets, but also reuse materials. The assembly of the new bikes involves the use of recycled frames, own design pieces such as stainless steel handlebars and leather handmade seats and pieces that already exist in the market. Each cyclist may take their bicycle and turn it into a Monochrome obtaining a new bicycle with the spirit of their old bike.

Rewind Bikes is the second line of Moochrome, born in 2011, sharing the same DNA of Monochrome bikes but with a twist. It is the owner who decides on the design, the model, the colour combinations and the accessories.

Monochrome seeks to use the lost values of the industry, such as the quality of the materials and the fine craftsmen’s work. Visiting Monochrome store in Palermo is a charming trip, where the craftsmen’s charm can be found in every corner. It is also possible to visit their website and see the guide of options available in order to have a clearer picture before ordering a custom-made bike.

Address: Gorriti 5656, Palermo Hollywood, Buenos Aires
Opening Hours: 10:00 – 19:00 (Saturday from 14:00)
Closed on Sunday
Tel: +54 11 4772 1676

Text: Celeste Najt

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