© Ayres

Ayres Palermo Soho store © Ayres

「アイレス」は1998年の設立以来、アルゼンチンの五本指に入る女性服トップブランドへと成長し、クールで現代的な感性を持ってその人が持つ女性らしさを見つけて表現できるようなNew colours, printed in old-fashioned motifs, spatial broadness and modernity are the 4 basic factors living together in the Palermo Soho Ayres store洋服を提供している。



Ayres Palermo Soho store
住所:4661 El Salvador Street, Palermo Soho, Buenos Aires
TEL:+54 11 4831 2020

Text: Celeste Najt
Translation: Yuki Mine

With the opening of this 400-square-metre space, Ayres takes a new path in which design and art go hand in hand with fashion. The change in the store’s aesthetics and the importance assigned to the architectural space and its decoration is noticed in the successful team of architects hired —Axel Fridman & Tristán Dieguez— as well as in the intervention of the shop window arranged by successful artist Rogelio Polesello.

The store’s organization is ruled by a wide ramp that is displayed as soon as one enters the space and which allows us to reach the second level. The feeling is that in a spacecraft: marked diagonals and a great umber of light tubes arranged in an amazing way —beneath the ramp, for instance. The first floor has a completely glazed ceiling, thus allowing light income into the room, highlighting the striking clothing items.

The geometric-psychedelic piece by Rogelio Polesello in the shop window has the colour shades used for the Ayres collection: fuchsia, violet, yellow, orange and green alternating with classic black, brown, grey and white. This shop does not only fulfil perfectly its function and as fashion window, but it is also astounding for its balance between the daring disposition of the clothes and the space and its dimensions.

Ayres Palermo Soho store
Address: 4661 El Salvador Street, Palermo Soho, Buenos Aires
Tel: +54 11 4831 2020

Text: Celeste Najt
Ayres Palermo Soho store
地址:4661 El Salvador Street, Palermo Soho, Buenos Aires
电话:+54 11 4831 2020

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