© Spritmuseum

© Spritmuseum

Every important capital in the world presents iconic benchmarks against which all other cities can be seen. Generally, global cities export intrinsic values whether it is modern culture or heritage. The Spritmuseum is one of those places in Stockholm which endures Scandinavian-Swedish culture, and heritage. It is a must visit for two simple reasons: a) Location – whether you walk, the island of Djurgården is one of the most beautiful areas in the city – b) The Museum’s cultural and culinary offer. 世界の主要な都市は、現代的な文化であれ遺産であれ、内在的な価値を国外に常に発信し続けている。スピリットミュージアムも、ストックホルムで、スカンジナビア・スウェーデンの文化と遺産を存続する場所と言える。ぜひ訪れて欲しい理由は、その立地と博物館の文化的価値、そしてそこで味わえる素晴らしい料理。このミュージアムが位置するユールゴーデン島は、市内で最も美しいエリアの一つなのだ。





住所:Djurgårdsvägen 38-40, 115 21 Stockholm
TEL:+46 (0)8 1213 1300

Text: Victor Moreno
Translation: Satsuki Miyanishi
Spritmuseum holds The Absolut Art collection, about 850 pieces of contemporary art created between 1985-2004, including the work of the likes of Andy Warhol, Keith Haring, Kenny Scharf, Damien Hirst, Tom Ford and Louise Bourgeois. Up to 600 artists complete the list. Arguably this collection is the result of one of the smartest ways any brand has combined Art and Marketing. Furthermore, what originated as a piece of advertising turned into a piece of art. This is something not too many brands could boast about.

In addition, the museum put a great effort into achieving a competitive culinary offer. Swedish chef Petter Nilsson joined the team in 2014 and placed the restaurant on the international Avant-Garde scene. The restaurant holds a very strict Zero Waste policy, mostly vegetarian, and only locally sourced ingredients. In other words, this is not the stereotyped restaurant or bar integrated within a museum but it deserves its own visit. As a matter of fact, this sort of metamorphosis from institutional food into more inspirational and creative food is a direction that most acclaimed museums worldwide have been working during the past years.

To find the museum is quite easy, walking distance from the city center. If you happen to visit Stockholm during spring or summertime, this is a perfect walk towards the bridge that connects the city to the island of Djurgården. Otherwise tram, bus or a short cab ride to the entrance will do the job. This island is patrimony of the Swedish Royal Crown since several centuries ago, and it is well-known for its offer of museums and cultural attractions, everything surrounds by parks and nature. Hence it is common to find tourists and locals mingling together. The museum is located in a former warehouse where the King of Sweden used to house his boats. In fact, the former name of the museum was the Historic Museum of Wine and Spirit, founded in 1967. When Absolut Vodka was sold to Pernod Ricard in 2008, the Absolut Art Collection was rediscovered and since it is a cultural and historic heritage, it could not be sold to the French company. Thus the solution was to donate the collection to the museum.

The museum operates as an independent organization where the artists represented in the Absolut Art Collection are invited to do a solo-exhibition. Not only international artists, but also exemplary Swedish artists, are represented in the art collection at the Spritmuseum.

Address: Djurgårdsvägen 38-40, 115 21 Stockholm
Opening Hours: 10:00–19:00 (Monday till 17:00, Sunday 12:00–17:00)
Tel: +46 (0)8 1213 1300

Text: Victor Moreno

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