デイリー・プロジェクトDaily Projects

© Daily Projects

© Daily Projects

Daily Projects is a multi-story boutique, café and art space run by Lee Junghee, daughter of one of Korean fashion’s founders. After graduating from Parsons School of Design in New Yorkデイリープロジェクトはリー・ジャンギィーによって、服、カフェにアートスペースなど多用途に渡って運営されている、注目のスポット。ニューヨークのパーソンズ美術大学を卒業した後ジャンギィーは、彼女の父親が創設した年老いたブランドを、製造業の中心地でコンセプチュアル志向を取り入れたブランドへと変身させた。




Daily Projects
住所:1-24 Cheongdam-dong, Gangnam-gu, Seoul, Korea
TEL:82 2 3218 4072

Text: Kelly Britton
Translation: Memi Mizukami
, Junghee has revitalized her father’s aging brand and morphed it into a concept-driven fashion label housed in the company’s former manufacturing center.

A modern building with a unique façade, the building’s original structure was well-suited to its current purpose. More than just a high-end boutique, Daily Projects is designed to offer something for everyone. The different spaces provide venues to eat, read, and relax. Pause in the lounge to peruse the latest issue of ArtNews or Vice magazine. Linger on the 2nd floor to play a game of table tennis or check out the rotating selection of installation artists at the attached gallery.

Finally, arrive at the main boutique, a mirrored haven for outrageous style. The space is impeccably curated by Lee and her staff. As if in a museum, the colors and textures of Helmut Lang and Ground-Zero mingle with winged sneakers by Jeremy Scott and android-esque sunglasses by Thierry Lasry. In addition to high fashion, you’ll find funky, homegrown pieces made by local designers.

Combination boutique, art space, lounge, and more recently, flea market, Lee Junghee’s idea for a truly imaginative retail environment has become a reality in Seoul.

Daily Projects
Address: 1-24 Cheongdam-dong, Gangnam-gu, Seoul, Korea
Opening Hour: 11:30 – 20:30
Tel: 82 2 3218 4072

Text: Kelly Britton


  • 情報がまだありません。
Recommended Events in seoul
  • No Items
コントワー・デ・コトニエ公式通販サイト | 2016 SUMMER SALE
  • HOMEホーム主页
  • ABOUT運営会社关于
  • ADVERTISE広告掲載広告掲载
  • POLICYポリシー隐私政策
  • CONTACTお問い合わせ联系
  • Site design and development by Rondomark
    Copyright © 1996-2024 Shift Japan. All Rights Reserved.