© Gram

© Gram

With a solid experice, Alexis worked as a buyer for a large Swedish fashion brand, and has both extensive knowledge of the footwear retail business as well as 2 years of study in construction and design in Stockholmスウェーデンの大手ファッションブランドでバイヤーとして活動していたアレクシスは、ストックホルムの2年間で学んだ建築/デザインの知識に加えて、フットウェアの小売業における幅広いノウハウを手にしていた。アンナはロンドン・カレッジ・オブ・ファッションにおいてファッション・マーケティングで学位を取得。イベント・マネージメントや広告宣伝、服飾販売に携わった後、H&Mのバイヤーを努めた。彼らは、そこから得た確かな経験を基に、意を決して独自ブランド立ち上げる。30歳手前あたりのことだ。そのわずか2年後、「グラム」は4カ国で販売されるまでに成長し、さらに6シーズンが過ぎた現在は、15カ国以上、120店舗で取り扱われ、オンライン・ストアもオープンしている。










アレクシス;The Local Firmや、HopeWhyredAcneSkyward

アンナ;Rodebjerや、Carin WesterMini Market




Gram Flagship at PUB.03 / Aplace
住所:Hötorget, 11157 Stockholm
営業時間:10:00〜19:00(土 10:00〜18:00、日 11:00〜17:00)
TEL:+46 (0)8 789 1930

Text: Victor Moreno
Translation: Kazuyuki Yoshimura
and Anna holds a degree in fashion marketing from London College of Fashion and has worked with event management, PR, apparel retail and as a buyer for H&M, they decided put the fire on and run their own brand, both under some-thirty. Barely 2 years after that, Gram was sold in 4 different countries. 6 seasons have passed since then and Gram is now sold in 120 stores throughout more than 15 countries. They also have a online store.

Please introduce the company yourselves.

Created 2005 in Stockholm by Alexis Holm and Anna Stenvi. Gram is a design driven shoe brand with it’s own unique look and style. Through the use of new materials and cuts, a fresh take on the street sneaker is born – Something entirely different, yet strangely familiar. It all started spring 2006. A shy gathering of 3 styles in 5 colors of denim saw the light of day. 600 pairs were produced and sold through handpicked retailers in Sweden. 5 seasons have passed since then and gram is now sold in 120 stores throughout more than 15 countries.

Actually Alexis has been between Hong-Kong and Sweden. What things do you high light about this experience?

I think in retrospect I (Alexis) had the biggest highlights from these travels. Anna was more the housewife stuck at home with the kids, which I am also constantly reminded of.

My time in Hong Kong has however given us a fine edge over other brands, who feel that fine products can be made from the comfort of their homes thousands of miles away from the factory where they are made. And this of course just isn’t true.

What do you enjoy about living in Sweden/Stockholm?

Hmmm… well right now I would choose Hong Kong over Sweden any day of the week, but that’s probably because we haven’t seen the sun for 4 days straight.

Anna is more attached to Sweden than I am I would say, a true Stockholm girl.

Which other brands/designers in Sweden/Stockholm are interesting under your opinion?

Alexis: The Local Firm, Hope, Whyred, Acne, Skyward

Anna: Rodebjer, Carin Wester, Mini Market

Could you please drop me few places in town that you enjoy?

Alexis: Parks – Djurgården, Restaurant – Tranan (order the meatballs), Bars – Kåken (located at restaurant 1900).

Anna: Parks – Hagaparken, Restaurant – Anything with soya beans (edamame), Bars – Snotty’s.

Gram Flagship at PUB.03 / Aplace
Address: Hötorget, 11157 Stockholm
Open: 10:00-19:00 (Sat 10:00-18:00, Sun 11:00-17:00)
Tel: +46 (0)8 789 1930

Text: Victor Moreno
Gram Flagship at PUB.03 / Aplace
地址:Hötorget, 11157 Stockholm
时间:10:00-19:00(星期六10:00-18:00、星期日 11:00-17:00)
电话:+46 (0)8 789 1930

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