アン・リングストランド&ステファン・ソーデルバーグAnn Ringstrand and Stefan Söderberg

© Hope

© Hope

Ann Ringstrand and Stefan Söderberg met at H&M buying office. Together found Swedish fashion brand Hope. Ann is educated at top design schools in Copenhagenアン・リングストランドとステファン・ソーデルバーグは「H&M」のバイヤーオフィスで出会い、スウェーデンのファッションブランド「ホープ」を設立。アンはコペンハーゲンのトップデザインスクールやスウェーデンの服飾学校の出身。彼女はCEOと婦人服のクリエイティブディレクターを兼務する。一方、ステファンは紳士服のクリエイティブディレクターを務めている。彼は80年代に衣料品店でキャリアをスタートさせ、後にバイヤーや商品開発部門に携わり、「スウェディッシュ・デザイナー・オブ・イヤー」を始め数々の受賞歴を持つ。










本屋さんの「コンスティグ」。 時々店に立ち寄ってみて、手入れが行き届いて質の高いコンセプトを持ちながら楽しさに溢れた雰囲気を感じる場所。ストックホルムのアルティレリガタン沿いにあるキャンディーショップ「パーラン」はまさにそんな感じ!手作りであるってことも書き漏らしてはいけないね、ほら、人生って最高。

Hope Store
住所:Odengatan 70, Vasastaden, 113 22 Stockholm
TEL:+46 (0) 830 7060

Text: Victor Moreno
Translation: Yoshitaka Futakawa
and the School of Textile in Sweden. She is the CEO and Creative Director for the Women´s Collection. Stefan is the Creative Director for the men´s Collection. He started his career in the 80´s in a clothing store which later brought him into the buying and product- developing department. Among other awards the won “Swedish Designer of the Year”.
Due to their way of thinking, who truly knows about product design and textiles, plus when quality comes first, now Hope spotlights the Swedish fashion profile worldwide.

What took you to start up your own brand?

The passion to create a nice, ecstatic and personal concept.

What was the link between both Anna and Stefan by then?

We where friends from working in H&M buying office.

Samis are the natives, indigenous people from Sweden. Which are the values for you about them?

We love the handcraft tradition and the ethnic influence that you see in details such as pewter bracelets.

You just opened a new flagship store in Vasastan, a nice neighbourhood in central Stockholm.

We believe that because Stockholm is growing as a capital city people tend to stay in their hood during nights and weekend and like to eat and shop near by. Also Vasatan is a typical area where a lot of our customer live so it was quite easy to believe in this particular location.

Please tell us some tips! A few spots you like in town.

The book store Konstig. Sometime when I walk into a shop I get that joyful feeling, finding care and quality in the concept. Candy shop Pärlan on Artillerigatan in Stockholm is just that! You can also add handmade in the description and voila, – Life is good.
For make-up go to Cow. A food court Kajsa Warg.

Hope Store
Address: Odengatan 70, Vasastaden, 113 22 Stockholm
Opening Hours: 11:00-18:30 (Saturday till 17.00, Sunday 12:00-16:00)
Closed on every Sunday in July
Tel: +46 (0) 830 7060

Text: Victor Moreno

Recommended Events in stockholm
コントワー・デ・コトニエ公式通販サイト | 2016 SUMMER SALE
  • HOMEホーム主页
  • ABOUT運営会社关于
  • ADVERTISE広告掲載広告掲载
  • POLICYポリシー隐私政策
  • CONTACTお問い合わせ联系
  • Site design and development by Rondomark
    Copyright © 1996-2020 Shift Japan. All Rights Reserved.