ユー・マスト・クリエイト(YMC)You Must Create (YMC)

© You Must Create (YMC)

© You Must Create (YMC)

A Cult fashion brand You Must Create (YMC)’s second store was opened in London’s East End, where their journey began 15 years ago. The store is based in a brand new spaceカルトファッションブランド、You Must Create (YMC) の2店舗目がロンドンのイーストエンドにオープン。そこはYMCが15年前に立ち上げられたエリアでもあり、新しいスペースの面するハンベリー・ストリート周辺は、ギャラリーやオシャレなショップが集まるオールド・トルーマン・ブルーワリーのある一角に位置している。



You Must Create (YMC)
住所:23 Hanbury Street, London, E1 6QR
TEL:+44 (0)20 7494 1619

Translation: Mariko Takei
at 23 Hanbury Street, in part of the fashionable Truman Brewery that hosts Brick Lane¹s famous Sunday Up Market.

The store features a unique Victorian-feel wood frontage encasing a beautiful stained glass lettering YMC above the door. As you enter the door, you will find stylish, functional, and modern collection of YMC, displayed in the shop space with a unique mix of Victorian and Industrial styles.

Founder and designer Fraser Moss created the concept for the new store interior which is heavily influenced by the Victorian days, in correlation with their Poland Street store which houses Victorian curiosities, and a bleak Industrial aesthetic emanating from the space the store locates. All features & fittings were sourced from around the world by the YMC team & are mostly original vintage pieces, including authentic post war leather and wood prosthetic limbs (for displaying shoes and accessories), a fully functioning 1920¹s till, and a beautiful antique French metal postal desk, custom-made clothing rails with original Victorian nut carts on iron wheels, Sunday school benches, Victorian shelving and tables on casters, giant factory lights. You will be enjoying not only shopping the YMC collection but also a unique atmosphere of the interior style that as a whole characterizes the YMC brand.

You Must Create (YMC)
Address: 23 Hanbury Street, London, E1 6QR
Tel: +44 (0)20 7494 1619

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