fashion

290 スクエア・メーターズ290 SQUARE METERS

© 290 square meters

© 290 square meters

「290 スクエア・メーターズ」では、何が起こってもおかしくない。全く新しいやり方で数々の展覧会を開催している。2008年4月には、ウォータールー広場近くに移転、290 square meters may at first look like a shop but it’s actually a lot more than that. It was founded as 90 square meters by Ido in 2001 because he wanted to create a space that attracted creativeヘンリック・ヴィブスコブ、イーリー・キシモトや、パークス・アンド・ミニ、サーフェイス・トゥ・エアーなど様々なブランドの商品の販売から、最近では自身の製品ラインの制作も開始し、成功を収めている。
また、外国とのネットワークも広く、マーケティングやコミュニケーション戦略といった仕事でも活躍している。

290 SQUARE METERS
住所:Houtkopersdwarsstraat 3, 1011NK Amsterdam
時間:11:00〜18:00(日・月曜定休)
TEL:+31 (0)20 419 2525
info@290sqm.com
http://www.290sqm.com
, talented and like-minded people. The basis was a place that would inspire him and where different events could be held like fashion shows, product launches, poetry readings or art shows.

The location was on an ultra-modern housing development on KNSM Island in Amsterdam. This is not a place you just happen to stumble across.
It was a destination store, a place of discovery where you can find a unique selection that reflect Ido’s passion for sneakers, clothes, books, magazines and art.

In addition to selling products and launching art shows more unique projects have found their way to 90 square meters. A few years ago, Nike launched their world premier shoe project Nike id at 90 square meters.

The community that has been created around the 90 square meters space has helped develop the business and projects. The power of a virtual network and community building has truly been our business philosophy. Nike, O2, Levi’s, Heineken, Oilily and Bacardi are a few of the clients they have worked for.

In April 2008, 90 square meters moved to a new location near the flea market Waterlooplein, right in the city centre, and the shop grew into 290 square meters. It is now situated underground in an old bank vault and still a place of discovery. The new shop still carries a lot of brands that have been available at the KNSM Island for years like Wood Wood, Levis, Nike, Henrik Vibskov, Futura laboratories, Holland Esquire and SNS to name a few but also superb new brands like: Our Legacy, Camilla Norrback, Won Hundred, YMC, Eley Kishimoto, Perks & Mini and Surface To Air.
Next to the expansion in the fashion area they also introduced new cosmetic brands like Håkansson, Malin + Goetz and the traditional colognes of Dr. Harris.

One of the reasons for moving was the lack of space on the KNSM Island. In the new shop Ido’s passion for bikes resulted in a range of custom made bikes. They now build fixed and single speed bikes the way our customers want them.

The shop is where everything comes together. The people, the projects, the ideas and the inspiration.

290 SQUARE METERS
Address: Houtkopersdwarsstraat 3, 1011NK Amsterdam
Open:11:00-18:00 (Closed on Sunday & Monday)
Tel: +31 (0)20 419 2525
info@290sqm.com
http://www.290sqm.com
290平方米
地址:Houtkopersdwarsstraat 3, 1011NK Amsterdam
时间:11:00-18:00
休息日:星期日・星期一
电话:+31 (0)20 419 2525
info@290sqm.com
http://www.290sqm.com

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