JEFF KOONS “NOW”

NEWSText: Aya Shomura

Titi, Jeff KoonsImage © Jeff Koons

Titi, Jeff Koons © Jeff Koons

The Newport Street Gallery in London holds Jeff Koons’s exhibition “Now” till October 16th, as the first major UK exhibition to be devoted to the artist since “Jeff Koons: Popeye Series” in 2009. Since the late 1970s, his diverse work has explored themes pertaining to taste, consumerism, mass culture, beauty, acceptance, and the role of the artist.

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This gallery presents exhibitions of work from Damien Hirst’s art collection since the opening in 2015 and exhibitions vary between solo and group shows and admission to the gallery is free. This time, spanning thirty-five years of the Koons’s extraordinary career, “Now” features over thirty paintings, works on paper and sculptures dating from 1979 to 2014 including “Inflatable Flowers” (Short White, Tall Purple) (1979), a vinyl blow-up flower displayed on a mirrored floor tile. Drawn from Hirst’s collection, a number of these works have never before been shown in the UK.

Signalling the conception of one of Koons’s most enduring themes “the inflatable”, it is here presented alongside a number of his iconic Hoover sculptures. This exhibition demonstrates how he quickly embarked on his lifelong investigation into the means by which objects are represented and communicated. The reflective surfaces of his sculptures serve to “constantly remind viewers of their existence”, as Koons maintains, “it’s all about you”. His work challenges and teases in equal measure, reflecting as much on the profundities of our existence as the banalities of daily life.

Jeff Koons “Now”
Date: May 18th – October 16th, 2016
Opening hours: 10:00 – 18:00 (Till 22:00 on Saturday)
Closed on Monday
Place: Newport Street Gallery
Address: Newport Street, London, SE11 6AJ
Tel: +44 (0)20 3141 9320
https://www.newportstreetgallery.com

Text: Aya Shomura

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