A creative collective TOMATO that has always surprised us, by their creative works with innovative and rich in creativity. Project Esin which one of the founding member is Steve Baker (CEO) launched in 2004, with Steve Martin and Alison Jambert of Eat Creative, is to start in earnest in Tokyo and Sapporo, as workshop “Esin“.
Esin (a Turkish name meaning ‘inspiration’) was born from the idea of building a school where creativity of all kinds could be inspired, explored and applied. A place that was neither an exclusive ‘art school’ nor a didactic place of learning, rather a nurturing environment that would be open to anyone who wanted to discover their creativity, refresh their thinking or re-remember why they had chosen a career as a professional creator. Steve mentioned “the essence of Esin was born out of an awareness that there were many, many creative people who felt lost and alone and needed someone to help them find their way. Many creative students looked up to tomato and admired what we had achieved and were very eager to work with us” about the reason he thought of Esin, for SHIFT’s interview.
Today, with the creative economy becoming an increasing focus for growth and innovation, there is an urgent need for a professional approach to the stimulation of creativity from inspiration to application and so we’re re-launching Project Esin with a variety of creative activities from multi-day workshops to evening seminars and discussion forums.
Esin: Tokyo Workshop #01
Date: February 16th – 27th, 2015 *10days
John Warwicker (Tomato founder and currently Professor of Design at Monash University in Melbourne, Australia), Graham Wood (Tomato founder and Executive Creative Director at The Gild, London), Joel Baumann (Dean, Kunsthochschule Kassel, Germany), Toru Yoshikawa (Creative Director and founder, Ribbonesia)
Place: Maker’s Base
Address: 2-5-12, Shimomeguro, Meguro-ku, Tokyo
Number of places: 20 – 30
Esin: Sapporo Workshop #02 “Memory is the Medium”
Date: March 1st – 4th, 2015
Graham Wood (Tomato founder and Executive Creative Director at The Gild, London), Joel Baumann (Dean, Kunsthochschule Kassel, Germany), Toru Yoshikawa (Creative Director and founder, Ribbonesia)
Place: ICC (Inter x Creative Center)
Address: 5-1-1-1, Higashisapporo, Shiroishi-ku, Sapporo
Number of places: 15
Text: Aya Shomura