After an exciting 2nd stage of the challenge, in which there was a very active exchange of thoughts between participants and HEINEKEN experts, the Official Jury has evaluated the final ideas and selected a winner!

The Winning Idea – reward: 10.000USD
The winning idea is “The Heineken 1000$ bottle” from Helmut Witteler (Germany). The Jury appreciated his detailed proposal of a promotional mechanism supported by an innovative device, the “Heineken-O-Mat”- designed to motivate consumers to return/recycle bottles. Increasing the return rate of bottles and cans has a very positive effect on their environmental impact. This idea has the potential to engage all parties needed to make a real difference: HEINEKEN, consumers, retailers and even NGO’s.

The Best Co-Creators – reward 1.000USD each
The HEINEKEN Ideas Brewery team was decided to select four instead of three participants as “Best Co-Creators”:
José & Natalia Uribe (Canada)
Mathieu Thurpault (USA)
Sanjith Yeruva (USA)
Gerrit Staal (The Netherlands)
Watch out for the next challenge on www.IdeasBrewery.com, which will be launched in August.

HEINEKEN Ideas Brewery
http://www.ideasbrewery.com