Starting from February 17th, UNIQLO launched a website, social community and global communication platform “UNIQLOOKS“, which links to Facebook. UNIQLOOKS allows people the opportunity to come together through Facebook and share their personal UNIQLO style with friends. Even UNIQLO fans who do not have a Facebook account can browse user photos and “Like” them. The most “Liked” photos will be ranked higher on the site, with the top ranked looks then being used in-store at UNIQLO stores all over the world; reinforcing UNIQLO’s ‘Made for All’ philosophy.
Text: julie morikawa