NEWSText: victor moreno

Soulland’s head designer, Silas Adler (b. 1985), founded Soulland in 2002 and what started as a small company specialized in print t-shirts has now grown into a well-established men’s wear brand recognized worldwide and repre- sented in leading stores across Europe and the USA. Now they will present `The Suit´ new SS 2011 collection at menswear fashion week in Paris.


Soulland’s design esthetic is rooted in traditional Scandinavian craftsmanship and through great attention to the detailing of the clothes, classic men’s wear is reinterpreted with a present-day esthetic. This approach is recognizable in key Soulland items such as the Adler Fedora, which merges a classic fedora hat with a baseball cap, and in the knee-length Shahverdi shirts.

In 2008 the Scandinavian fashion community acknowledged Silas Adler’s work with nominations for best Danish up-and-coming designer by Danish Fashion Awards and Scandinavian talent of the year by the Swedish Plus46 Award. And with five consecutive shows at Copenhagen Fashion Week Soulland has made considerable noise to much critical acclaim from the Danish and International fashion media.

SOULLAND – The Suite SS11 Paris Show
Date: June 25th, 2010
Address: 74 Rue Charlos (Corner of Rue de Turenne), 75003 Paris
Opening: 9:00 – 11.00 pm
Lisa Hardgrove (Press Contact)

Text: victor moreno

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