Dagmar Spring Summer 10
Although the fashion industry in Sweden is a strong market well established worldwide, the fashion week is pretty much local, very internal and exclusively for invited press, buyers and fashion industry. A selection of the most important Swedish brands are hosted by Berns, an emblematic institution in Stockholm whom carries on with its labor as the most international fashion week in Sweden.
All the local brands can start to calibrate the repercussion of their new Autumn/Winter collections. A warm up occasion for the pulse of the Swedish brands that it will be proceeded by the fashion week in Copenhagen.
Berns runs 2 different Awards during the week, Max Factor Award for best make-up, this edition winner is Lovisa Burfitt; and Mercedes-Benz YFI Award which symbolizes the new guns, the new talents into the industry.
Stockholm Fashion Week by Berns
Date: February 1st – 3rd, 2010
Place: Berns Salonger
Address: Berns Salonger, Berzelii Park. SE-103 25 Stockholm, Sweden
Contact: Annika.Frisch@berns.se (Annika Frisch)
Text: victor moreno