STOCKHOLM FASHION WEEK BY BERNS

NEWSText: victor moreno

Stockholm Fashion Week by Berns
Dagmar Spring Summer 10

Although the fashion industry in Sweden is a strong market well established worldwide, the fashion week is pretty much local, very internal and exclusively for invited press, buyers and fashion industry. A selection of the most important Swedish brands are hosted by Berns, an emblematic institution in Stockholm whom carries on with its labor as the most international fashion week in Sweden.

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All the local brands can start to calibrate the repercussion of their new Autumn/Winter collections. A warm up occasion for the pulse of the Swedish brands that it will be proceeded by the fashion week in Copenhagen.

Fashion Week by Berns will present collections from: ACNE, Cheap Monday, Carin Wester, Whyred, Filippa K, Hope, Minimarket, The Local Firm, Dagmar, Lovisa Burfitt, etc.

Berns runs 2 different Awards during the week, Max Factor Award for best make-up, this edition winner is Lovisa Burfitt; and Mercedes-Benz YFI Award which symbolizes the new guns, the new talents into the industry.

Stockholm Fashion Week by Berns
Date: February 1st – 3rd, 2010
Place: Berns Salonger
Address: Berns Salonger, Berzelii Park. SE-103 25 Stockholm, Sweden
Contact: Annika.Frisch@berns.se (Annika Frisch)
http://www.fashionweekbyberns.com

Text: victor moreno

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