MOBILE ART: CHANEL CONTEMPORARY ART CONTAINER
NEWSText: yurie hatano
Photo © Virgile Simon Bertrand
A fashion brand “Chanel” has decided to make the legendary quilted bag the focus of an event on an international scale, “Mobile Art: Chanel Contemporary Art Container“. Just as fashion spreads throughout the world, this traveling event will be presented in Asia, the United States and Europe.
In a futuristic pavilion created by the architect Zaha Hadid, 20 international contemporary artists will exhibit work inspired by the elements that give the emblematic quilted bag from Chanel its identity. Their unique visions unexpected interpretations – poetic, cheeky and inspirational – reveal the multiple facets of this emblematic bag in all the artistic expressions.
The tour has started in Hong Kong, and continues traveling the world 7 cities until 2010. You can check the webcam to watch the pavilion.
Mobile Art: Chanel Contemporary Art Container, Hadid Hong Kong
Date: 12th March – 5th April, 2008
Address: The Star Ferry Car Park Central, Hong Kong
www.chanel-mobileart.com
Text: yurie hatano