© Knotan

Although I know you feel more comfortable step out of advertisement business. How it being within such experience so far?

I think with the internet everything is global. But its kind of fun knowing the things you do will appear all over the world. I think that everyone knows when you’re doing commercial work it’s always someone that you have to please and “cant do your thing”

© Knotan

What is your opinion about the communication and editorial landscape in Sweden/Stockholm/Scandinavia?

I don’t compare. I have from the beginning been working towards other countries and other magazines that has something more than how you should look right now and who is hot or not.

Some magazine from Scandinavia you now could highlight?

S Magazine (Denmark).

© Knotan

Which other cities are you feeling inspired for. It can be because your own experience already or because you are just in the mood for it.

Helsinki, Amsterdam, Berlin. I really like places when I get to know them, not just visit a town or place for a weekend, so I like to return to places and discover them.