SANTIAGO IDELSON

PEOPLEText: Gisella Lifchitz

What happens with the clip Tomatin?

When we travel through Santiago’s works, we always find motion, sometimes it’s a party and sometimes it’s a revolution. Somehow his characters move in a collective world, and they always want to change the world, or themselves.

One example of this is Acrovatika, Santiago’s first animated short film. This film was entirely produced by him, from the original idea of an acrobatic squad of dominos that party in town, to the realization of this short.

Another party story is Viktor goes disco. This toy has a monster living inside of him who rebuilds his guts, so Viktor turns into a party animal. From now on, his days are surrounded by colourful lights, people and loud dance music.

Santiago Idelson

Tell me the story of these toys.

The first image of Pattern was a group of scientists that failed their experiments. It all started with Viktor, the exhibitionist scientist. The other two characters are Hector and I’m with Evil, who envies Viktor. These bipartite creatures end up completely merging with the being they’re investigating. I wanted to produce designer toys that look like vinyl toys, and people really loved them, we had great feedback.

Which are the highest points in your career?

My first work after college was Digital Conspiracy, a science TV show. I financed, wrote, designed and directed this project. We won two awards with it; I felt I was on the right track because those repercussions helped me find my own way.

Santiago Idelson
Flower Maschine

Another big moment was working on the short film Flower Maschine, a story of an underground a half organic / half mechanical machine. I got inspiration from a sculpture I saw at the Centre Pompidou, in Paris. This short film is interesting because it goes from a two dimension animation to three dimensions. Flower Maschine was very successful around the world; it was published in Stash and Boards magazines. We showed it in Promax & BDA 2007, State of Design, New York NY, USA, Lumen Eclipse Gallery, Cambridge MA, USA and Huesca Film Festival 07, Barcelona, Spain and Onedotzero 07, Wow+Flutter, London, UK.

What would you like to do that you haven’t done yet?

I’d love to make a long movie. And also some series of short films with a theme. My projects for this year involve a trip, where I’d like spread my work around the world.

He smiles as if he was holding a huge colourful candy in his hands. Or maybe it’s a little prince waiting to start a huge battle against pink robots or a flower waiting to be picked from the ground. All of them are having a party inside of him. They only keep quiet at night time, when Santiago and his inner child go to bed, close the door and wave goodnight.
Just for the dream machine to begin.

Text: Gisella Lifchitz
Photos: Courtesy of Santiago Idelson

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