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CLAUDIO RONCOLI

PEOPLEText: Gisella Lifchitz

This is where dreams live: inside each and every piece of Roncoli’s art. “My art is romantic, Claudio whispers to me. It’s not a meaningless one night stand, but a date with home made dinner, candles and flowers”.

Claudio Roncoli

So what inspires you?

Almost everything. The media in general: newspapers, TV, magazines, reality, old and new commercials and advertising, the consumer society. The media has always treated us like stupid people and therefore they try to manipulate us. It was that way in the fifties and it still is.

Why are women so important in your work?

What I try to do is revalue the housewife figure. Women are much more superior to men. Men are afraid of women; they relegate them because they fear to be diminished.

Roncoli knows about advertising because he used to work in an Agency for 15 years. He was one of them, and now he’s across the street. Claudio is becoming more and more popular every day. His work is friendly, powerful. He’s reaching his climax and the world is noticing it.

Claudio Roncoli

You have a full schedule this year right? Tell me about it.

This February I’m opening at 415 Gallery in San Francisco, USA. In April I’m showing my work in Kyosco Contemporary Art Gallery in Santa Cruz de la Sierra, Bolivia. Then I’m participating in ArteBA, here in Buenos Aires. In June I’m going to be at Scope Fair in Basel, Switzerland. Then I show my work in Miami and after that I’m opening in Lima, Peru.

Tell me about your collages “Stars”. What did you want to express?

Well, nowadays most artists like to see themselves as untouchable stars; they act like stars and have really exuberant demands. Their ego is gigantic. I like to joke with that concept. Personally, I really like the star as an icon; I believe stars can naturally and purely guide human beings in life.

And that’s what he last said while he was waving goodbye from the door: “Let the stars be your guide”.

So every night I look for the brightest star, hoping to find my way home.

Text: Gisella Lifchitz
Photos: Manuel Archain

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